The shipment of Augmented Reality (AR) and Virtual Reality (VR) devices, or Extended Reality (XR), devices in China surpassed 1.1 million units in 2022. According to Counterpoint Research, VR remains the leading segment within XR, accounting for more than 95% of total sales in 2022.
The Chinese market has significant untapped potential but is expanding slowly because existing headsets do not provide enough value in the consumer realm for widespread usage.
While the consumer market did not change significantly, business transactions, particularly in the education and training sectors, drove revenue growth. The possibility for additional volume development in the business sector is restricted because presently available headsets are not yet advanced enough to offer enticing use cases.
As a result, brands have begun to concentrate their efforts on the consumer sector, especially gaming. On the other hand, Chinese companies offer few and mostly basic VR games. To boost customer tr...
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