The emerging digital market is accelerating Chinese consumers’ consumption upgrading. Nowadays, Chinese consumers are more able to consume sensibly. Shopping is no more as easy as “just buy it”, according to a report from Accenture. Offline physical experiences become more important to Chinese consumers than ever. The appearance of a brick-and-mortar store greatly meets their […]
augmented reality
Alibaba adopting AR in hongbao campaign for Chinese New Year
Hongbao is an attractive tactic and often effective one for China internet companies to grow user base and engagement. And, it is one must-have activity among China internet users during Chinese New Year festival. Facing the coming Chinese New Year, Alipay is launching a special Hongbao campaign utilizing Augmented Reality to make it more interesting […]