Kantar Worldpanel, CTR's partner in China, has unveiled its eleventh annual Global Brand Footprint Report, ranking brands in China's rapidly changing consumer goods market for 2023.
The report uses a unique metric called Consumer Reach Points to disclose the most preferred and swiftly expanding brands in the global marketplace.
As per the report, in 2022, Yili, Mengniu, Master Kong, and Haitian remained at the forefront, demonstrating the substantial penetration of leading brands into Chinese households and their resilience in the face of market challenges.
These brands have fortified their connection with consumers by enhancing their strength, channel power, and product innovation.
In contrast, food brand Jinlongyu and lifestyle paper brand C&S broke into the top ten, with Vinda and C&S also securing spots among the fastest-growing brands in 2022.
Most of the brands listed as the fastest growing in 2022 sell essential products, illustrating shifts in consumer be...
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