Weibo.com has been encouraging high quality user generated content with We Media Project which it can offer to the users to be a more valuable platform and it can monetize as well. Qihoo 360?s Wemedia platform has also fully integrated with Weibo WeMedia.
Weibo.com added a feature this week for Weibo accounts admitted to We Media pojrect: paid content. With this feature used, users need to pay to view the full article or pay a subscription fee.
In addition, a feature called Weibo Dashang, similar to “Buy Me A Coffee” is also added as reward from fans to increase publishers’ revenue.