In Q2 2014, China total print advertising spend was about RMB14 billion ($2.28 billion), a decrease of 11.4% from the same period in 2013 according to Print Ads Report in Q2 2014 published by Meihua.info.
In Q2 2014, the number of total print advertisers was 19,884 with a decrease of 14.6% from same period of 2013. Total print ads placement and total print ad spend both had YoY decrease of 14.6% and 11.4% respectively.
Total newspaper ads spend exceeded RMB10.3 billion ($1.67 billion) with a YoY decrease of 13.7% while the number of ads placement was 132,882 with a decrease of 14.4% YoY. In June 2014, total ad placement had a little increase from May 2014 while total spend still had obvious decrease of 18.1%.
China top 5 industries by newspaper ad spend are real estate, retail& service, cultural entertainment, automobile and education & other public service. The total spend accounted for 80.3% of total newspaper advertising market.
In Q2 2014, total China magazine ads spend was about RMB4.14 billion ($674.2 million), with a decrease of 4.7% YoY . The number of ad placement increased to 15,351 with a decrease of 16.2% YoY . It is estimated that magazine ad placement in Q3 would have stable development with similar QoQ growth rate.
China top 5 industries by magazine ad spend includes cosmetics & bath products, personal care, automobile, apparel and cultural entertainment. The total spend accounted for 72.1% of total magazine advertising market.
Among the top 5 industries, ad spend of cosmetics & bath products accounted for 19.74% in Q2 2014 with a YoY decrease of 4.2%. Personal care and cultural entertainment both had YoY growth of 6.8% and 0.6% respectively.
Fashion magazines featured with apparel and hairdressing elements attract the young group and so they still show great power in magazine advertising market. In Q2 2014, Chinese advertisers’ spend on such kind of magazine accounted for 53.9% of total spend with a YoY decrease of 2.0%.