Programmatic digital display ads spending in China will grow by 70% in 2016 to USD 11.05 billion according to eMarketer.
Archives for November 2016
China’s ultra high net worth individuals grown to 1.34 million in 2016
The number of ultra high net worth individuals (UHNWI) in China reached 1.34 million, an additional 130,000 compared to 2015 as of May 2016 according to Hurun Research.
China’s mobile internet market overview for Q2 2016
China’s mobile internet market reached RMB 197.22 billion (USD 29 billion) in Q2 2016, an increase of 113% YoY or 22.7% QoQ according to iResearch.
Alibaba rebranded OTA platform Fliggy has over 200m members
Alibaba announced an upgrade to its OTA platform Alitrip and renamed it to Fliggy (or “Fei Zhu”, flying pig) positioned as a leisure travel brand targeting the young travelers.
Baidu launched a new analytics product for off-line stores
Baidu Tongji, or Baidu Statistics, announced an additional product “Store Statistics” for offline retail stores.