Taobao 618 Livestream
618, usually from mid-May to 18 June, is China's largest mid-year shopping festival. This year's Tmall 618, there were hundreds of domestic and foreign brands whose sales exceeded last year's Double 11, with the highest growth rate exceeding 40 times.
Taobao/Tmall 618 Performance
With over 200,000 brands taking part. Innovative marketing campaigns and tools provided by Alibaba’s core platforms during the 18-day campaign helped more than 110 brands each generate gross ...
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