Taobao 618 Livestream
618, usually from mid-May to 18 June, is China's largest mid-year shopping festival. This year's Tmall 618, there were hundreds of domestic and foreign brands whose sales exceeded last year's Double 11, with the highest growth rate exceeding 40 times.
Taobao/Tmall 618 Performance
With over 200,000 brands taking part. Innovative marketing campaigns and tools provided by Alibaba’s core platforms during the 18-day campaign helped more than 110 brands each generate gross merchandise volume in excess of 100 million yuan.
More than 110 brands accomplished sales of over 100 million yuan. Tmall's flash sales channel Juhuaxuan brought more than 300 million new customers to the platform while Daily Special Sale brought 420 million orders to businesses. More than 180 products topped 10 million yuan in sales, and 4,700 products achieved sales of over 1 million yuan. It was a record-breaking number for brands participation on Juhuasuan.
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