In China market today, “consumption upgrading” is a buzzword, which means Chinese consumers are no longer focusing only on cheap prices, they are now more willing to pay a premium for products/services whose prices they view as justified: it might be better quality, quicker delivery, better brands, smarter functions, or a combination of various factors. […]
Chinese consumers’ confidence continued to rise in 2016 according to Mastercard Index of Consumer Confidence. The outlook in China (80.8, +4.8) continues to increase due to improvement across all five components, with Stock Market (+9.1) contributing the most to the increase.
Chinese Consumer Confidence measured at 105 in Q1 2016, a decrease of two points from Q4 2015 but still the sixth most confident country in the world, according to the latest Nielsen survey.
Chinese consumers become more selective about where they spend their money, shifting from products to services, and from mass to premium segments; and they seeking a more balanced life, where health, family, and experiences take priority according to a recent McKinsey’s 2016 China consumer report. 55% of Chinese consumers were confident their incomes would increase […]
China has fallen from top place to fourth in Credit Suisse consumer confidence scorecard, with most barometers slipping closer to mid-range among emerging market countries.
The post-90s generation in China is the young generation who were born in 1990s, a time for Internet booming and rapid economy development. Post-90s are becoming the main consumer force and economy driver in China.
Chinese consumer confidence remained at an historic high in the second quarter this year according to Nielsen’s latest China Consumer Confidence Survey report. And, both male and younger consumers (less than 30 years old) are more confident the same as in global scale. Chinese consumers’ willingness to spend also rose in Q2 2014.
Chinese consumer confidence remained high in the first quarter of 2014 as in the previous quarter, higher than the same time period in the previous year and above the global average, according to findings from Nielsen. Nielsen also found that FMCG sales in the Chinese market rebounded back to 8% growth in Q1, two percentage […]
After Chinese confidence levels fell to 104 and 105 index points in Q2 and Q3, Chinese consumer confidence in Q4 returned to Q1 levels, ranked the sixth most optimistic country last quarter, according to Nielsen’s China Consumer Confidence Report. China and the U.S. posted two of the strongest gains of 108 and 83 points respectively, […]
Consumer confidence also fell by one point last quarter in China from 105 to 104 according to third quarter global online consumer confidence findings from Nielsen, a leading global provider of insights and analytics into what consumers watch and buy. According to the same Nielsen survey, Global online consumer confidence fell for the seventh consecutive quarter as confidence in 31 of […]
Chinese households are earning more but saving less, according to Credit Suisse. Based on the Bank’s latest proprietary China Consumer Survey, household income of the bottom 20% of those surveyed has risen by 50% since 2004, while the top 10% has grown 255% to around RMB34,000 per month.
A recent survey by Nielsen and CEMAC (Chinese Economic Monitoring & Analysis Center) showed consumer confidence slowing among those in cities, but steadily increasing among consumers in rural villages, who have a greater willingness to spend compared to those in larger cities.