Launched in 2017, Hey Box of Alibaba’s Tmall is designed specifically to provide new product release marketing solutions to brands. 50 million new products were released on the Tmall platform in 2018. Over 1.3 million new products from over 500 brands recommended by Tmall Hey Box to targeted consumers were eventually purchased, with a total […]
In the ninth year of the world’s largest 24-hour shopping event, this year’s Tmall Double 11 2017 will showcase:
Baidu Mall, a new e-commerce platform integrating Baidu’s online and offline resources, is launching soon.
In August 2014, total online advertising spend of cosmetic brands exceeded RMB120 million (US$19.55 million) in China. Among all the cosmetic brands, L’Oreal spent RMB12.9 million ($2.1 million) in online advertising in August, ranking first by total ad spend, followed by Lancome and Estee Lauder according to data from iResearch.
The turnover of Estee Lauder’s Tmall flagship store in June was nearly 10 million yuan, stimulating the off-line store sales at the same time. According to CCW.com.cn, there were a total number of close to one million visitors and over two million views on Estee Launcher Tmall store. Their products were bookmarked over 50 thousand […]
Estee Lauder launched their official online shop on Tmall on 21 May 2014 and the total sales reached about 3 million yuan on the first day according to leaked sales data online.