The average monthly active users of China’s online shopping market exceeded 842 million in 2021, according to data from QuestMobile. Mobile shopping users exceeded 1.112 billion in December 2021. The top e-commerce apps by MAU are Taobao, Pinduoduo, JD, Taote, and Vipshop. WeChat Mini Programs have become a key growth driver for some mobile shopping […]
Jingxi was launched in 2019 by JD.com to take on Pinduoduo on lower-tier cities while Taobao launched Taobao Special Offer app for the same demographic. See a quick comparison of the JD and Jingxi (mini program).
During the Singles Day promotion, approximately 75% of Jingxi new users came from lower-tier cities, and approximately 55% of total Jingxi users were female.
In September 2019, JD.com officially launched its social e-commerce platform Jingxi as part of its strategy to penetrate into lower-tier cities and compete with Pinduoduo.
And, Jingxi’s WeChat Mini Program active users rose to 68 million on Double 11.
Users can now access Jingxi directly by clicking “WeChat – Discover – Shopping”. This also flags the completion of JD.com strategic integration of channels on the 6 major portals of WeChat’s first level access, QQ Mobile, Jingxi Mini-program, Jingxi app, Jingxi’s mobile site and its fan community.
The number of monthly active users of WeChat Mini Programs has exceeded 863 million (as of December 2020) according to data from QuestMobile. On average, each WeChat user uses 5.6 mini programs in December 2020, up from 5.1 a year ago. The average time spent per user on WeChat Mini Programs increased by over 27% […]
College students’ e-commerce orders on Jingxi platform more than quadrupled in January 2021, according to JD.com. Jingxi is JD.com’s social commerce platform, positioned to compete with Pinduoduo in lower-tier cities, and running Chinese New Year (CNY) Grand Promotion like other e-commerce platforms in China. Annual active consumers of Taobao Deals, a similar product from Alibaba Group […]
Alibaba’s Tmall reached 10 billion yuan in less than two minutes (00:01:36) and 30 billion yuan in about 5 minutes (00:05:25), 50 billion in 13 minutes (00:12:49) in Double 11 Global Shopping Festival 2019.