College students' e-commerce orders on Jingxi platform more than quadrupled in January 2021, according to JD.com.
Jingxi is JD.com's social commerce platform, positioned to compete with Pinduoduo in lower-tier cities, and running Chinese New Year (CNY) Grand Promotion like other e-commerce platforms in China.
Annual active consumers of Taobao Deals, a similar product from Alibaba Group designed to reach less developed cities in China, reached over 100 million in Q4.
Jingdong's data showed that orders from college students increased 373% during 19-day period ended on 31 January. And unlike in previous years when they mostly purchased snacks and apparel, this year they made more orders of masks, condiments, eggs, and rice.
Due to the epidemic, many primary and middle schools ...
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