College students' e-commerce orders on Jingxi platform more than quadrupled in January 2021, according to JD.com.
Jingxi is JD.com's social commerce platform, positioned to compete with Pinduoduo in lower-tier cities, and running Chinese New Year (CNY) Grand Promotion like other e-commerce platforms in China.
Annual active consumers of Taobao Deals, a similar product from Alibaba Group designed to reach less developed cities in China, reached over 100 million in Q4.
Jingdong's data ...
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