Alibaba’s Tmall reached 10 billion yuan in less than two minutes (00:01:36) and 30 billion yuan in about 5 minutes (00:05:25), 50 billion in 13 minutes (00:12:49) in Double 11 Global Shopping Festival 2019.
Related Dossier: Double 11 Statistics
Tmall Double 11 2019
Alibaba’s Tmall Double Eleven presale started on 21 October and reach its peak on 11 November 2019.
Tmall has kicked off this year’s Double 11 Festival campaign in mid-September. Tmall stores could apply for their participation in Double 11 2019 from 12 September to 20 September.
Over 200,000 brands are participating, one million new products are on offer and more than 500 million users are expected to participate in this year’s festival – about 100 million more than last year. Estimated consumer savings from brand and platform promotions and coupons are around RMB 50 billion.
Tmall also has a strict requirement on the shipping dates. All ordered during 11-15 Nov must be shipped before 18 November. The same requirement applies to its cross-border shopping platform Tmall Global.
Products for Double 11 Festival are required to apply no less than 10% discount off the corresponding lowest regular pricing.
The total number of participating brands on Tmall for this year’s Double 11 exceeded 200,000 with one million new products. Check out Alibaba’s historical Double 11 sales dataAlibaba’s historical Double 11 sales data here
Tmall / Taobao Sales on Double 11 2019
- At 00:17:06 11 Nov, total sales of 57.1 billion yuan, exceeded Double 11 2014 full day’s GMV
- 01:01:32 91.2 billion yuan, exceeded Double 11 2015 full day’s GMV
- 01:03:59 100 billion yuan
- 01:26:07 120.7 billion yuan, exceeded Double 11 2016 full day’s GMV
- 10:04:49 168.2 billion yuan (US$24 bn), exceeded Double 11 2017 full day’s GMV
- 14:21:28 200 billion yuan
- 16:31:13 213.5 billion yuan, exceeded Double 11 2018 full day’s GMV
- Full day sales on Tmall: 268.4 billion yuan (US$38 billion)
The total number of delivery orders also reached a new high: 1.292 billion, up 59% from 812 million last year.
There were 299 brands who reached RMB 100 million in GMV, including Apple, Nike, Estee Lauder and Giorgio Armani.
The top 10 countries selling to China through Alibaba’s cross-border platforms were Japan, the U.S., Korea, Australia, Germany, France, the U.K., New Zealand, Italy and Canada.
Top 10 Best-selling Luggage & Bags Brands on Tmall
- Xiaomi
- Charles & Keith
- Samsonite
- MCM
- Michael Kors
- Cartelo
- AmericanTourister
- Septwolves
- Mexican
- Goldlion
Top 10 Best-selling Women Apparel Brands on Tmall
- Uniqlo
- Bosideng
- Vero Moda
- Eifini
- ONLY
- Peacebird
- Leting
- HStyle
- Zara
- MO&CO
Top 10 Best-selling Shoes Brands on Tmall
- Belle
- Sketchers
- Camel
- Red Dragonfly
- Warrior
- UGG
- Clarks
- Zulijian
- Teenmix
- Hotwind
Top 10 Best-selling Men’s Apparel Brands on Tmall
- Uniqlo
- Peacebird
- GXG
- Jack Jones
- Bosideng
- Semir
- Mark Fairwhale
- SELECTED
- Meters Bonwe
- HLA
Top 10 Best-selling Electronics Brands on Tmall
- Apple
- Huawei
- Xiaomi
- Lenovo
- HP
- Asus
- DJI
- JmGo
- Dell
- Sony
Top 10 Best-selling Smartphone Brands on Tmall
- Apple
- Huawei
- Honor
- Xiaomi
- Vivo
- Oppo
- Samsung
- Realme
- Meizu
- OnePlus
Top 10 Best-selling Large Appliances Brands on Tmall
- Midea
- Haier
- Gree
- Xiaomi
- Siemens
- Littleswan
- Hisense
- AUX
- Skyworth
- TCL
Top 10 Best-selling Watch & Glasses Brands on Tmall
- Casio
- Tissot
- Daniel Wellington
- Emporio Armani
- Longines
- Tianwang
- Citizen
- Baodao
- Rossini
- Zippo
Huawei
Huawei’s total sales this year on Tmall exceeded last year’s full day sales in the first 30 minutes, including 100,000 smart watch Watch GT series in 15 minutes, 60,000 units of FreeBuds (earphone) in 30 minutes, and over 50,000 routers in 15 minutes.
Apple
Apple’s official flagship store on Tmall “Singles Day” transaction exceeded 7 times of last year’s full day sales in just 10 minutes. iPhone 11 broke 100 million yuan in sales in 1 minute. Find out details here.
Cosmetics
Cosmetics brand MAC sold 60,000 units of a limited-edition, just-for-11.11 lipstick in five minutes of pre-sales. Ten global brands, including Olay and Shiseido, have committed to incubate more than 50% of their new products with Tmall this year.
Check out Tmall Hey Box: Alibaba’s New Product Incubator
Forrester forecast Alibaba would generate $37 billion in GMV, or a 20.5% jump compared to 2018. It also projects 50 million online buyers in Southeast Asia alone during Singles Day.
JD Double 11 2019 Sales
JD, another key e-commerce shopping platform announced a total order value of 131.3 billion yuan (US$18.73 bn) from 1 November to 10 November midnight.
At the end of 11 November, JD total sales for Double 11 reached 204.4 billion yuan (US$29 billion yuan). JD’s new social e-commerce app Jingxi played an important role.
During the Singles Day promotion, approximately 75% of Jingxi new users came from lower-tier cities, and approximately 55% of total Jingxi users were female. In September, JD.com officially launched its social e-commerce platform Jingxi as part of its strategy to penetrate into lower-tier cities and compete with Pinduoduo.
And, Jingxi’s WeChat Mini Program active users rose to 68 million on Double 11.
Top 5 Best-selling Digital Camera Brands on JD
- Sony
- Canon
- Leica
- Panasonic
- Ricoh
Top 5 Best-selling Earphone Brands on JD
- Apple
- Huawei
- Sony
- Bose
- Xiaomi
Top 5 Best-selling Smartphone Brands on JD
- Apple
- Huawei
- Honor
- Xiaomi
- Vivo
Top 5 Best-selling Home Appliance Brands on JD
- Midea
- Haier
- Gree
- Xiaomi
- Siemens
Top 5 Best-selling Sports Brands on JD
- Adidas
- Top Sports
- Converse
- Anta
- Li Ning
Suning Double 11 Sales
Suning saw over 100 million yuan in total sales value in the first hour on 11 November 2019. Its offline sales Suning Square grew by 56% YoY.
Suning Double 11 omnichannel sales orders increased by 76% year-on-year.
Xiaomi Double 11 Sales
Total payment received across Xiaomi’s all channels exceeded 2 billion yuan in the first hour and 3.7 billion yuan in half day on 11 November. Xiaomi had a total sales of 6.1 billion yuan (US$870 million) on Double Eleven, 2.1 billion yuan of which came from its Tmall Flagship Store.
Top Shopping Apps
This year’s Double 11, the top 10 shopping mobile apps in China’s Apple App Store saw 1.7 million total first-time installations, accounting for 61% of the total installs in the shopping category, compared with 1.4 million in 2018, an increase of 21%.
Taobao is the most downloaded mobile shopping app this year, with an increase of 119% YoY. The other apps in the top 5 are Pinduoduo, Suning, JD, Tmall.
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