The age distribution of e-commerce users and short video users in China is quite similar. Users age 25 to 35 take the largest share. Such similarity makes it possible for short video marketing to promote e-commerce sales.
Short video users have something in common: young, pursuit high-quality lifestyle, want to play and look pretty, love delicious food, exercise, and travel, be familiar with online shopping, etc. They have certain purchasing power and desire for shopping.
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