The men’s beauty market in China looks to be more promising than in many other parts of the world, according to new research from Kantar Worldpanel. The new study, analyzing the behavior and attitudes of 22,000 men across eight countries, finds that globally, 32% of men say that it’s important to keep up with the […]
Chinese consumer demands, lifestyle, and behavior and attitude have changed greatly following the demographic structure and society evolutions as well as the three emerging forces in China’s consumer market, leading to more and more new particular consumer segments in China. Social changes of national consumption age hasten new consumer segments such as “urban fashion men” […]
Women are born to love shopping. However, more male shoppers shop online than the female in China according to research data from Nielsen.