Today, in some areas of consumption in China that were originally only for women, men's consumption has also begun to emerge.
According to the data of a white paper from So Young, the number of male medical cosmetology consumers in China has increased by 52.30% in 2019, which is lower than the 70% growth rate of female consumers, but it is still far higher than the counterparts in mature markets such as Japan and South Korea.
Now about 30% of medical cosmetology consumers in China are male.
According to the data jointly released by Tmall and Cainiao, the stock of imported cosmetics for men increased by more than 3000% for Double 11 over the same period last year.
Moreover, according to CCTV news, 31% of male users said that they would never use cosmetics in 2016. However, by 20...
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