The user penetration rate of China pan-entertainment market (97%) is almost saturated, but the user stickiness is still further improving, among which the growth of short video industry is the most prominent. This market briefing covers multiple sectors including online video, short video, music, podcast, live streaming, and gaming. Compared with mobile gaming and digital […]
Tencent Music‘s online music paying users reached 56.0 million in Q4 2020, increasing by 40.4% year-over-year or 4.3 million additional users from Q3 2020, according to the company’s financial results.
Netease reported 25.6% YoY growth in total net revenues in Q4 2020 and the education sector grew by 169.7%.
Kugou music ranked on top in China’s mobile music apps market in Q2 2018; Tencent News and Toutiao on top for news apps; and, Meituan in the local lifestyle category. Also, check out top apps in job hunting, mobile reading, and audios. In June 2018, the top 10 secondhand car trading apps all saw negative […]
China’s mobile internet growth started to slow down since 2015. It generated 8,229.88 billion yuan (US$1,233.52 bn) in 2017 and expected to reach 19,265.43 billion yuan (US$2,887.57 bn) by 2020. As of June 2017, there are 772 million netizens in China with a penetration rate of 55.8%, among which, mobile netizen accounted for 97.5%, according to […]
Online pan-entertainment market refers to online music, e-books, and online videos. The revenues of the online pan-entertainment market in China are derived primarily from paid users.
The monthly active devices of China mobile internet has held steady at over 1 billion units, seeing slow growth in 2017. The year-on-year growth rate also shows the gradual step-down trend. China’s mobile payment transaction value has already reached US$5.5 trillion in 2016, which is estimated to reach US$15.4 trillion in 2017. The number of […]
China gaming users continued to grow in 2017, increasing from 417 million to 422 million, but the proportion of internet users who were gamers fell slightly on the back of higher growth in internet penetration, to 56.1% (down 0.9 percentage points).
Kugou, QQ Music, and Kuwo are the top three online music mobile apps in China by MAU in March 2017. Kugou has close to 229 million monthly active users, closely followed by Tencent’s QQ Music with 211 million MAU.
Kugou Music, QQ Music, Kuwo Music were the top three mobile music apps by total number of downloads in 2016 with 28.4%, 16%, and 13.9% market share respectively.
76.2% China internet users share on social media while 21% only read the shared content and never share, according to a survey by Penguin Intelligence.
Music consumption behaviors across China vary by income levels and understanding the differences between different city tiers is critical to marketers according to the Nielsen Music 360 report.
China’s mobile internet users reached 657 million and smartphone users 601 million in Q2 2015 according to iiMedia. Smartphone penetration in China is expected to reach 38.6% by the end of 2015 and mobile apps is becoming an important part of Chinese life.
In H1 2015, the number of China mobile internet users reached 860 million, with 120 million increases compared with Q1 2015, which showed s high penetration rate of mobile music users according to data from TalkingData.
China online social services on mobile reached total number of 190 million unique visitors in May 2014, according to iResearch, an increase of 32% compared with last May.