Video is ranked as the most popular with 36% of respondents placing it as their most preferred format for mobile advertising, according to a PwC report released this month.
Youku and Tudou officially announced that Alibaba and Yunfeng Capital (founded by Jack Ma and Yu Feng who is board director of Huayi Brothers) purchased Youku and Tudou’s A shares with $1.22 billion, Alibaba will hold 16.5% and Yufeng Capital holds 2%. Besides, Alibaba will appoint CEO Lu Zhaoxi as one of the board director […]
China online video market achieved 12.81 billion Yuan(USD 2.08 billion) with 41.9% YoY increase. The market was expected to maintain a rapid growth and reach 36.6 billion Yuan (USD 5.97 billion) in 2017.
iResearch recently published China online video industry report from 2012-2013, China online video market kept growing fast. In 2012, China online video market reached 8.96 billion yuan (USD 1.47 billion), with 42.8% YoY increase. In Q2 2013, China online video market reached 3.04 billion yuan (USD 497.26 million), with 37.8% YoY increase and 38.1% QoQ increase. […]
According to China SARFT, or State Administration of Radio, Film and Television, China TV open rate has dropped from 70% to 30% in 2013. The report showed that under the impact of PC, tablet and smartphone, TV open rate dropped from 70% three years ago to 30% in 2013. Senior became the majority of traditional […]
According to iResearch, SNS in PC-end grew steadily, and the traffic in mobile-end and PC-end became closer. In PC-end, Weibo and social services kept increasing, while in mobile-end, Wechat was the main driving force. In August 2013, friends-making social networks reached 430 million monthly coverage, with a 0.2% YoY increase and a 1.3% QoQ drop. […]
According to Enfodesk, in Q3 2013, China online video advertising revenue reached 3.25 billion yuan (USD 530 million), 13% more than Q2 2013 and 23.1% more than last year. In Q3, online video websites played many TV series, talent shows and self-made drama, therefore average watching time and frequency all increased handsomely which in return […]
ZDC launched a report on China TV and online videos study in 2013 recently, by analyzing 904 effective questionnaires from ZOL website. Key Findings were: Nearly half of respondents didn’t watch TV. Most respondents liked to watch TV in the evening. 60% respondents said their TV watching time was 1-2 hours. News, movies and entertainment […]
Baidu On September 23 2013, Baidu announced that Baidu video app users hit 100 million which was the number one in mobile video market. Baidu video is an OTT (Over the Top) – search, aggregation and play videos. When Baidu video users reached 100 million, in a degree, it has controlled the entrance to mobile […]
According to iResearch, in June 2013, media players daily unique visitors reached 130 million in total. Baofeng was the top media player in China, with 29.86 million average daily unique visitors and 10% reach rate. Followed by QVOD and iTunes.
Top 10 internet services didn’t change too much in June 2013, the ranking was the same as May. Users spent most time on watching online videos, with 35% in May. Followed by social network and search.
According to iReasearch, iQiyi and PPS together have more video viewing time than youku, tudou and funshion for the first time. After the merger of Baidu’s iQiyi and PPS, the combined users reached 269,817,000 hours of the total viewing time, becoming the first in the industry with Youku & Tudou second and funshion third. However, […]
China online video market reached 2.42 billion yuan in the first quarter of 2013, up 39.5% from 2012, but down 11.0% compared with the last quarter of 2012 which is affected by the quarterly factors of advertising market. Market Size: Stable Growth Overall; Diversified Sources of Income Advertisement is still the main income source of […]
According to the data from comScore, Letv’s number of unique viewers in February is about 100 million, making it the third largets video network behind Youku and Tencent.
According to iResearch, Search was the most popular Internet service in China in January with 454 million users coverage, followed by online video and online community.