China’s air ticket online booking market is upcoming and on the rise, with seen increases in market share and dominance of certain air divisions, coupled with increased direct sales channels to enhance the pace of growth.
China online travel market totaled 602.6 billion yuan (US$87.46 bn) in 2016 with an increase of 34%. It’s estimated to exceed 1 trillion yuan (US$147 bn) in 2019.
Total transactions of China’s online travel market reached 162.76 billion yuan (US$23.59 billion). OTA revenues totaled 8.19 billion yuan (US$1.19 billion).
Alibaba announced an upgrade to its OTA platform Alitrip and renamed it to Fliggy (or “Fei Zhu”, flying pig) positioned as a leisure travel brand targeting the young travelers.
The total transactions of China’s online travel market exceeded RMB 143 billion (USD 21.4 billion) in Q2 2016, an increase of 31.3% YoY or 8.9% QoQ according to iResearch data.