China online travel market totaled 602.6 billion yuan (US$87.46 bn) in 2016 with an increase of 34%. It’s estimated to exceed 1 trillion yuan (US$147 bn) in 2019.
Total transactions of China’s online travel market reached 162.76 billion yuan (US$23.59 billion). OTA revenues totaled 8.19 billion yuan (US$1.19 billion).
Alibaba announced an upgrade to its OTA platform Alitrip and renamed it to Fliggy (or “Fei Zhu”, flying pig) positioned as a leisure travel brand targeting the young travelers.
The total transactions of China’s online travel market exceeded RMB 143 billion (USD 21.4 billion) in Q2 2016, an increase of 31.3% YoY or 8.9% QoQ according to iResearch data.