China social media users maintained a rapid growth across all age groups in 2015 according to Kantar. The most popular social media was WeChat, Qzone and Weibo.
Tencent QZone: The Largest Social Media Website in China
Qzone was created in 2005 by Tencent. It allows users to customize their blogs, keep diaries, send photos and listen to music. Gradually, Qzone has transformed from a personal space to the biggest social network open platform, and its monthly active users grew to more than 600 million.
Tencent reported total revenues of 26,594 million yuan (US$4,181 million), an increase of 34% compared to the same period in 2014 according to Tencent (PDF).
The combined MAU of Weixin and WeChat were 600 million, an increase of 37% YoY according to Tencent’s unaudited consolidated results for the second quarter.
Tencent’s total revenues in 2014 were RMB78,932 million (USD12,899 million), an increase of 31% YoY. Profit for the year was RMB23,888 (USD3,904 million), an increase of 53% YoY. Net margin increased to 30% from 26% last year.
Tencent’s total revenues were RMB19,808 million (USD3,220 million) in Q3 2014, an increase of 28% YoY. Profit for the period was RMB5,676 million (USD923 million), an increase of 46% YoY.
Tencent announced its 2014 Second Quarter Results yesterday in which it reported Wechat now has 438 million monthly active users and Qzone 645 million.
From Tencent’s announced 2014 first quarter results, total number of monthly active Wechat users reached 396 million, an increase of 12% QoQ or an increase of 87% YoY.
Wechat is the number one social mobile app in China in terms of effective usage time, followed by Sina Weibo, Qzone, Baidu Tieba and Renren app according to iResearch data in April 2014.
On April 11, 2014, Tencent QQ Peaking Concurrent Users (PCU) hit 200 million for the first time. From 1999 to 2010, QQ users grew steadily to 100 million. In recent four years, QQ grasped mobile internet development and successfully doubled its PCU.
Tencent recently released unaudited comprehensive performance of Q4 by December 31, and audited 2013 annual performance. In Q4, Tencent gross revenue reached 16.97 billion Yuan (USD 2.783 billion), with a 9% QoQ growth and a 40% YoY growth.
Tencent’s Qzone usage reached 1 billion, with Qzone Microblog posts exceeding 62 thousand on the sixth second of midnight and feedbacks flying fast and furiously the whole day on Jan 1st in 2014. From grasping a remote control to posting wishes on website, Chinese netizens were renovating the way to spend their New Year’s Eve.
QQ, one of the most successful and essential product of Tencent, has an adorable penguin to be its logo. “Penguin” Empire, 15 years of after its birth, attracted 800 million users globally. Another top-rated “Penguin” Empire product, Wechat, soon accumulated 300 million users in a little more than two years. Wechat gives Tencent more dominance […]