Webpower recently released China email marketing industry report, showing overall development and industrial application status quo. The report provided four EDM (email direct marketing) indexes for analysis.
According to iiMedia Research, the mobile sharing proportion of WeChat Friends, WeChat Moment and Sina Weibo was 25.6%, 23.4% and 19.2% respectively. The sharing proportion of these top 3 sharing platforms totaled over 60%. While foreign social sharing platform Facebook only took up 1.0%. iiMedia data suggested that WeChat had become the first choice of […]
Tencent recently released unaudited comprehensive performance of Q4 by December 31, and audited 2013 annual performance. In Q4, Tencent gross revenue reached 16.97 billion Yuan (USD 2.783 billion), with a 9% QoQ growth and a 40% YoY growth.
China digital advertising market kept increasing fast in 2013. The multi-screen media environment was much more common in Chinese netizen’s life, and the cross-screen integration became the focus point for advertisers. According to iResearch online advertiser monitoring tools iAdTracker, following are trend and analysis of some specific video, weibo and news media (as “the three […]
ZDC recently released a brand awareness analysis report of China smartphone market in February, 2014. The number of competitive manufacturers in China smartphone market remained unchanged in February, but the number of mobile phones reduced by over 20 compared to last month. For new mobile device, although many manufacturers launched new devices in MWC 2014, […]
According to a Chinese retailer power ranking report released by Kantar Retail, a global retail insight and consulting business, China retail market has been growing rapidly attributes to the booming economy and the increasing demand for consumption goods.
Baidu was committed to improving internet environment. To provide better search result, Baidu has updated its algorithm for 7 times in 2013.
Before March 8 in 2014, the International Women’s Day, Qunar conducted an online survey of female travel enthusiasts. Post-80s accounted for over 56% of respondents. In terms of travel frequency, 41% of respondent chose 1-2 times inbound travel and 1-2 times outbound travel; about 15% said they “quite enjoy traveling”, and would travel for 3-5 […]
The price war of ticket and hotel booking is eroding the profit of OTAs (online travel agents) in China. The growing outbound travel market has become their new battlefield. According to National Business Daily, American hotel booking website Hotels.com announced a new Chinese website name called “Hao Ding Wang” on March 5 in 2014, focusing on […]
Baidu has released top search terms report by December 2013, now another report showed the search contents rank list. In 2013, the top 5 most-searched contents were film & TV, commodity supply & demand, education, game and travel, according to a report released by Baidu. The demand for education, travel, film & TV increased significantly […]
According to report released by EnfoDesk, China B2B market GMV reached 7.1 trillion Yuan (USD 1.16 trillion) in 2013, with a 19.7% YoY growth. The market revenue was 16.98 billion Yuan (USD 2.76 billion), increasing 25.1% compared to last year. EnfoDesk regarded 2013 as the first year of a new growth cycle of China B2B […]
Baidu recently released 2014 China Website Development Report. In this report, Baidu revealed some facts about mobile search. Mobile search brought large revenue for Baidu. What did people search on mobile in 2013? Literal content was still in demand, for being convenient and costing little traffic. This might be a good news for webmasters of […]
According to Mobile Industry Statistic Report in 2013 released by Tencent, there would be more users choosing Android device in the coming year. As for now, Android devices with large screen and high definition video were becoming the mainstream of the increasing Android market. For Apple, the newest iOS7 spread rapidly among “iFans” (fans of Apple […]
According to report released by EnfoDesk, China B2C market GMV reach 194.65 billion Yuan (USD 31.65 billion) with 20% QoQ growth in Q4 2013. Annual GMV of China B2C market hit 763.71 billion Yuan (USD 124.18 billion), and the YoY growth fell slightly to 59.4%.
As the report published by Ctrip showed, China tourists had strong willingness to travel in 2014. Over 99% of respondents would go traveling, and about half (51%) of them planned to travel 3 times and more. More tourists wished to travel more than once, compared with last year.