Baidu’s total revenues in the second quarter of 2017 were 20.874 billion yuan ($3.079 billion), a 14.3% increase YoY. Mobile revenue represented 72% of total revenues for Q2 2017, compared to 62% in Q2 2016.
Chinese Search Engine Market: Stats, Trends and Insights
Search is also one of the most popular Internet service in China and it should be an important part of your digital strategy in China. As Google is not a big player in Chinese search engine market but Baidu with about 70% market share, followed by Qihoo 360 and Sogou/Soso league.
E-Book Download: China Search Engine Market Overview 2015
WeChat enhanced in-app search results with mini-programs data
Tencent has enhanced WeChat search features this week and feed the search results with data from WeChat Mini-Programs.
China mobile search market overview for Q1 2017
Baidu has 78.2% share of China’s mobile search market by the total number of mobile search queries in the first quarter of 2017.
China search engine market share in Apr 2017
StatCounter data shows Baidu’s market share was 76.05% in China search engines market in April 2017, followed by Shenma (8.78%), 360 Search (7.87%), Sogou (3.31%), and Google (1.84%). Baidu is more dominant in China’s mobile search market with over 82% market share, followed by Shenma (13.79%) according to StatCounter. China search engine market overview Q1 2017 […]
China search engine market overview Q1 2017 (Updated)
China search engines market totaled 18.76 billion yuan (US$2.72 bn) in Q1 2017, with a decrease of 8.6% compared to Q4 2016 and an increase of 5.3% YoY. Baidu still leads China’s search engine market in Q1 2017 with 75.88% market share by total revenues (including overseas revenues and channel revenues), followed by Google China (10.24%) […]
Baidu active online marketing customers down 23% in Q1 2017
Baidu reported total revenues of RMB16.891 billion ($2.454 billion) for the first quarter of 2017, representing a 6.8% increase from the corresponding period in 2016.
WeChat becoming a threat to Baidu in mobile search?
WeChat has included external sources in in-app search results pages (SERP) while it previously only searches chats, WeChat Moments, and Official Accounts. Some users start to see a “news” section in the WeChat SERP which includes external news sources.
China online advertising market overview 2011-2019e
China online advertising market is expected to grow by 28% to 354.6 billion yuan (US$51.5 bn) in 2017 and reach 543.3 billion yuan (US$78.9 bn) in 2019 according to iResearch. Check out the breakdown, in-stream ads, search ads, online video, and social ads trend. The proportion of e-commerce ads will continue growing and reach 29% […]
Baidu cultivating quality content with Webmasters VIP Club
Baidu announced the drop of its separate news source database due to “technology upgrade on timeliness content identification”.
Baidu Wallet reached 100m users; mobile search 665m in Q4 2016
Mobile search monthly active users on Baidu were 665 million for December 2016, an increase of 2% year-over-year.
China digital marketing focus of advertisers in 2017
More than 80% advertisers said they would increase their digital marketing budget in 2017 with an average increase of 15%; only 3% would reduce their budget in 2017 according to an AdMaster survey. Most advertisers in China would increase their budget for mobile advertising in 2017; 45% for SmartTV; a mere 12% for regular online […]
A Quick Guide for Baidu Mobile SEO
Mobile users are sometimes forced to initiate or download an app to continue viewing further content while visiting a web page via search engine, which can be quite annoying to users. Take one of the popular audio sharing platform Ximalaya as an example: When a user enters the website via mobile search, it interrupts the […]