More than 80% advertisers said they would increase their digital marketing budget in 2017 with an average increase of 15%; only 3% would reduce their budget in 2017 according to an AdMaster survey.
Mobile users are sometimes forced to initiate or download an app to continue viewing further content while visiting a web page via search engine, which can be quite annoying to users.
Baidu appointed Dr. Qi Lu as Baidu’s Group President and Chief Operating Officer this week, in charge of products, technology, sales, marketing, and operations, effective immediately.
Baidu released lists of top searched keywords in 2016. Rio Olympics is the top keyword in 2016; VR the most popular technology trend on Baidu; and, the most searched mobile apps are QQ, WeChat, and Baidu Mobile.
The number of mobile search users in China reached 628 million in Q3 2016, an increase of 1.29% QoQ according to iiMedia Research.
The total number of person-trips in China travel market reached 4.12 billion with total tourism revenues of over 4 trillion yuan.
Sogou, one of the top three search engines in China after Baidu and Qihoo 360, announced their cooperation with Microsoft Bing with the launch of two new products: Sogou English Search and Sogou Scholar Search.
Total revenues of all Chinese search engine companies reached 80.76 billion (US$12.48 billion) in 2015 with an increase of 34.7% according to iResearch.
Qihoo 360 announced the launch in Hong Kong of Shangyi on 31 March 2016, which is a set of integrated data and marketing analytics tools designed to help local and overseas marketers and advertisers identify the unique characteristics of Chinese netizens in order to optimize their marketing strategies and enhance business growth.
The number of China mobile search engine users reached 590 million in Q3 2015 and the ratio of lower educated users have increased.
China’s search engine market in Q2 2015 reached 19.22 billion yuan (US$3.09 billion), with an increase of 25.9% QoQ and 36.9% YoY according to Analysis Research.
In June 2015, Google Global still ranked the top by market share of 70.8% in the world’s search engine market with an increase of 2.26% from the previous month. Bing and Yahoo ranked the 2nd and 3rd. Compared with market structure in May, it had some difference in June’s search engine market.
Sogou, one of the top three search engines in China, revenues were US$116 million, up 66% YoY and down 3% QoQ according to Sohu’s financial results.
eMarketer estimated that in 2015, the total spend of digital advertising in the world will exceed US$170.85 billion according to its report released on 31 March 2015. Baidu and Sohu ranked the second and fourth respectively in the top 5 biggest search engines by revenue in 2014.
In Q4 2014, total transaction value of China search engine market was RMB16.26 billion (US$2.63 billion) with an increase of 3.7% from the third quarter. In 2014, total transaction value exceeded RMB57.14 billion (US$9.25 billion) with an increase of 45.2% YoY according to data of EnfoDesk.