China online advertising market is expected to grow by 28% to 354.6 billion yuan (US$51.5 bn) in 2017 and reach 543.3 billion yuan (US$78.9 bn) in 2019 according to iResearch. Check out the breakdown, in-stream ads, search ads, online video, and social ads trend.
Baidu announced the drop of its separate news source database due to “technology upgrade on timeliness content identification”.
Mobile search monthly active users on Baidu were 665 million for December 2016, an increase of 2% year-over-year.
More than 80% advertisers said they would increase their digital marketing budget in 2017 with an average increase of 15%; only 3% would reduce their budget in 2017 according to an AdMaster survey.
Mobile users are sometimes forced to initiate or download an app to continue viewing further content while visiting a web page via search engine, which can be quite annoying to users.
Baidu appointed Dr. Qi Lu as Baidu’s Group President and Chief Operating Officer this week, in charge of products, technology, sales, marketing, and operations, effective immediately.
Baidu released lists of top searched keywords in 2016. Rio Olympics is the top keyword in 2016; VR the most popular technology trend on Baidu; and, the most searched mobile apps are QQ, WeChat, and Baidu Mobile.
China online advertising market reached 73.87 billion yuan (US$10.76 billion), an increase of 33% YoY or 9.4% QoQ.
The number of mobile search users in China reached 628 million in Q3 2016, an increase of 1.29% QoQ according to iiMedia Research.
Baidu’s mobile search monthly active users (MAUs) were 660 million for the month of September 2016, an increase of 3% year-over-year according to its announced Third Quarter 2016 Results.
Baidu’s mobile search monthly active users (MAUs) reached 667 million for the month of June 2016, an increase of 6% year-over-year according to its Q2 2016 results.
The total number of person-trips in China travel market reached 4.12 billion with total tourism revenues of over 4 trillion yuan.
Sogou, one of the top three search engines in China after Baidu and Qihoo 360, announced their cooperation with Microsoft Bing with the launch of two new products: Sogou English Search and Sogou Scholar Search.
Baidu mobile search monthly active users (MAUs) were 663 million for the month of March 2016, an increase of 9% year-over-year according to Baidu first quarter 2016 results.
Total revenues of all Chinese search engine companies reached 80.76 billion (US$12.48 billion) in 2015 with an increase of 34.7% according to iResearch.