Baidu appointed Dr. Qi Lu as Baidu’s Group President and Chief Operating Officer this week, in charge of products, technology, sales, marketing, and operations, effective immediately.
Chinese Search Engine Market: Stats, Trends and Insights
Search is also one of the most popular Internet service in China and it should be an important part of your digital strategy in China. As Google is not a big player in Chinese search engine market but Baidu with about 70% market share, followed by Qihoo 360 and Sogou/Soso league.
E-Book Download: China Search Engine Market Overview 2015
Baidu released lists of top searched keywords in 2016. Rio Olympics is the top keyword in 2016; VR the most popular technology trend on Baidu; and, the most searched mobile apps are QQ, WeChat, and Baidu Mobile.
China online advertising market reached 73.87 billion yuan (US$10.76 billion), an increase of 33% YoY or 9.4% QoQ.
The number of mobile search users in China reached 628 million in Q3 2016, an increase of 1.29% QoQ according to iiMedia Research.
Baidu’s mobile search monthly active users (MAUs) were 660 million for the month of September 2016, an increase of 3% year-over-year according to its announced Third Quarter 2016 Results.
Baidu’s mobile search monthly active users (MAUs) reached 667 million for the month of June 2016, an increase of 6% year-over-year according to its Q2 2016 results.
The total number of person-trips in China travel market reached 4.12 billion with total tourism revenues of over 4 trillion yuan.
Sogou, one of the top three search engines in China after Baidu and Qihoo 360, announced their cooperation with Microsoft Bing with the launch of two new products: Sogou English Search and Sogou Scholar Search.
Baidu mobile search monthly active users (MAUs) were 663 million for the month of March 2016, an increase of 9% year-over-year according to Baidu first quarter 2016 results.
Total revenues of all Chinese search engine companies reached 80.76 billion (US$12.48 billion) in 2015 with an increase of 34.7% according to iResearch.
Qihoo 360 announced the launch in Hong Kong of Shangyi on 31 March 2016, which is a set of integrated data and marketing analytics tools designed to help local and overseas marketers and advertisers identify the unique characteristics of Chinese netizens in order to optimize their marketing strategies and enhance business growth.
Baidu reported total revenues of 18.699 billion yuan (US$2.887 billion) with an increase of 33.1% YoY for the fourth quarter of 2015. Mobile revenues made up 56% of total revenues, up from 42% in Q4 2014.