According to China search engine market quarterly data in 2012 released by EnfoDesk, the China search engine leader Baidu accounted for 78.6% of the total search engine market, Google for 15.6%, while Sogou 3.1%.
Recently Hitwise collected data of anonima internet surfing, searching and interbehavior among netizens, cooperated with the telecoms operators and the ISP. They found that Wiki sites, the local catering industry, tourism and the Airlines have higher dependence on Baidu.
If you ever benefited from utilizing the power of Wikipedia for marketing, you should realize the importance of Baidu Baike (Baidu’s Wikipedia). Take a look at the overview of Baidu Wiki made from official data released by Baidu:
Navigation websites play an important role in contributing traffic to search engines as well as offering convinience for Chinese netizens. Let’s take a look of the top referrals of China search engines.
On Dec 12 last week, Google officially announced its decision to close down China shopping search engine. Previously, some media revealed that Google was going to inform its partners in China the closure of shopping search engine. Confirmation in received by Google on Dec 12.
What are Chinese Netizens interested in 2012? Check out the top 10 searches on Baidu in 2012:
China online advertising will keep its steady growth until 2015, accompanying the growth of search ads. It is estimated that, in 2015, online ad market will reach 187.3 billion yuan (USD 30.08 billion) while search ads will reach 91.31 billion yuan (USD14.66 billion), accounting for nearly 50% of the online ad spend.
China search engine market reached 7.78 billion yuan (USD 1.25 billion) in Q3 2012, with the QoQ growth of 13.5% and YoY growth of 44.1%. China’s search engine market growth is slowing down as the growth rate is lower than 50% for the very first time due to a few factors: Affected by the macroeconomic […]
Compared with September, total visits to Baidu increased and its market share by visits went up to 61%, keeping its safe lead in this field. Moreover, Bing is experiencing an obvious growth ever since its strategy adjustment. Qihoo’s 360 search engine is now the second most visited search engine in China after Baidu.
Baidu Captcha is another strong tool for brand marketing, suitable for online campaign like brand communication, new launches. It uses discernible materials to replace previous twisty letters or characters. Only when users enter the specific information in the picture or ad words correctly, can they finish the authentication. The process of expression, recognizing, memorizing and […]
If you are observing an increase in mobile traffic with high bounce rate, you probably should consider designing a mobile site (if your site is not based on responsive design). If you don’t have a budget for that, you can use this tool from Baidu called Baidu Site App. According to Tencent News, Baidu Site App […]
This poll for China Internet Top 10 Keywords 2012, held by Netease Technology, recalls the major events on China Internet in 2012. 47 keyword in 10 fields, the research team received 230 thousand active votes in 5 days.
Recently, Baidu Team published a brand new analytics product called Baidu Jingsuan. It is a data-drived platform offering precise assessment of online ads for advertisers. With more comprehensive data analysis, it claims it could increase the ROI if taking full advantage of it. Let’s take a closer look of its fantastic advantages:
Shen Xiangyang, Microsoft’s Senior Vice President, Director of Search Engine, disclosed Bing Search’s strategy in China recently. He said, in order to acquire the 5% high value English search queries, Bing will implement differential competitive strategy in the short run. The core is to provide users with better English search services, including translation and online […]
As the most popular mobile entry point in 3G network, mobile browser has become one of the most important internet platforms. We will take an insight of its competitive advantage in this article. 1. Diversified needs of mobile internet users Nowadays, except for news and chatting, users also regard reading, mobile payment and other activities […]