Baidu recently released its Q4 financial report, which showed its thriving mobile market development. Baidu mobile search was growing steadily, it’s very unlikely that mobile search would threaten web search. Therefore, Baidu’s search concentrated business model would be sustainable. But Baidu’s solely profit pattern remained unsolved.
Released by EnfoDesk, the statistic of the “Quarterly Marketing Supervision on China’s Internet Search Engine in Q4 2013” showed that the market of China’s search engine enterprises amounted to USD 11.42 billion. The market size increased by 1.2%, compared with Q3 2013, and had a 40.3% YoY increase. In 2013, the total market of China’s search […]
Baidu financial report of Q4 in 2013 showed that the revenue hit 9.52 billion Yuan (USD 1.57 billion), with 50.3% YoY growth. Net profit belonging to Baidu was 2.78 billion Yuan (USD 460 million), falling slightly by 0.4% yearly. Moreover, mobile accounted for over 20% of revenue in Q4. Baidu’s achievement in Q4 beat former […]
Baidu used one to three stars, in combination with different colors, to indicate the quality score of keywords; this is often confusing to inexperienced PPC marketers. And, Baidu updated its system recently to show keywords quality from a scale of zero to ten along with five stars, ten being the highest quality as illustrated in […]
Market Size: China Search Engine Revenue grew by 40.1% year on year in 2013. The market size of 2017 will surpass 90 billion yuan by forecast. The China search engine revenue in 2013 reached 39.32 billion yuan, with a 40.1% year-on-year growth. Compared with last year, the growth slipped a little bit but remained above […]
What did Chinese search for in 2013? As the dominant search engine in China, Baidu’s search data will no doubt shed some light on China’s culture, top events and user behaviors; and, based on top search terms in selected categories from Baidu, this post aims to provide you some insights.
According to CNZZ, Baidu search engine market share by volume accounted for 63.55%, ranking the first. Baidu search engine market share had been gradually encroached by its competitors. Baidu search engine market share by volume dropped monthly by 0.31% in November. 360, however, its search engine market share by volume increased by 1% to 21.84%, […]
Recently Baidu launched a new tool, conversion bid tool to improve PPC advertising conversions on Baidu. Conversion bid tool predicts the conversion rates of different traffic by calculation. It could set a higher bid for the higher conversions to get more clicks and conversions, and set a lower bid for the lower conversions to avoid the […]
Have you ever had a problem logging in Baidu PPC system? Such as verification code not being displayed in the loading state? Or you can not even open Baidu relevant domains(ww2.baidu.com, fengchao.baidu. com, wangmeng.baidu.com etc. )? It could be that your network environment is in a bad situation. However, you don’t need to worry about […]
Baidu announced its third quarter finance report recently, revealing its Q3 total revenue reached 8.89 billion yuan (USD 1.453 billion), 42.3% more than Q3 2012. Its net profit reached 3.05 billion yuan (USD 498 million).
According to EnfoDesk, China search engine market scale in Q3 2013 reached 11.28 billion yuan (USD 1.84 billion), 20.3% more than last quarter.
According to iResearch, the number of total China mobile search users reached 390 million in Q2 2013. China mobile search market is not mature yet. Mobile search technology needs improvement to offer better user experience.
Wang Xiaochuan, CEO of Sogou, revealed the cooperation details in an internal email that Sogou and Tencent would form a joint department to begin cooperation on search. The email said that Tencent would merge Soso and QQ Chinese input with Sogou, and invested USD 448 million to take 36.5% of stake in Sogou. Tencent expected […]
According to CNZZ, Baidu topped China search engine market share with 63.16%, followed by Qihoo’s 360 with 18.23%. Sogou ranked third with 10.35% market share.
Baidu joined with China Consumers’ Association and launched Baidu Netizens Interests Protection Plan. When Baidu log-in users click Baidu PPC and Baidu content network advertisements, they can get full refund of their total lost money from Baidu.