Huawei topped with the highest retention rate of 21.2% while the iPhone scored 61.5% in loyalty. Smartphones priced below 3,000 yuan accounted for over 80% of sales volume in Q3 2018. JD.com took 52% share of the smartphone e-commerce market, followed by Tmall.com (24%).
Huawei held the highest retention rate of 21.1% among Chinese smartphone users, meaning every five mobile internet users were using Huawei. iPhone came in second with a 19.1% retention rate as of September, compared with Oppo’s 18.2%.
52.3% of iPhone users came from tier-1 cities (including new tier-1 cities, Chengdu, Hangzhou, Chongqing, Wuhan, Suzhou, Xi'an, Tianjin, Nanjing, Zhengzhou, Changsha, Shenyang, Qingdao, Ningbo, Dongguan, and Wuxi).
Around 60% of Oppo and Vivo users came from tier-3 or low...
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