Tencent has recently confirmed the ongoing testing of a paid subscription platform for WeChat Official Accounts, which will soon be launched.
China social media advertising and marketing market reached 6.38 billion yuan, an increase of 17.7% QoQ.
Weibo’s Monthly active users (“MAUs”) grew 34% year over year to 297 million in September 2016, 89% of which were mobile users.
The monthly active users (“MAU”) of WeChat reached 818 million in September 2016 with an increase of 32.8% YoY according to QuestMobile. Its daily active users (“DAU”) exceeded 625 million.
Varieties of communities are built online and organized by companies, interest groups, or entrepreneurs in China. The most frequently used platforms of communications in the online communities are WeChat Group, QQ Group, and WeChat Official Account.
With a cumulated amount of US$22.8 billion in 2016, the US, China and Europe cover 86% of the global social media advertising market.
China internet celebrities, often called Wang Hong, refer to those who become famous on the internet. They may catch people’s eyes because of certain events or behaviors and earn followers and fans on social platforms.
Weibo’s monthly active users (“MAUs”) grew 33% year over year to 282 million in June 2016, 89% of which were mobile users according to Weibo Second Quarter 2016 Financial Results.
China mobile internet monthly active users (MAUs) grew by 1% as of 31 March 2016, according to the data from QuestMobile.
Momo has the largest ratio of male users, accounting for 61.8%, while the female users of Weibo are majority (50.5%).
Nearly 90% respondents, surveyed in a Tencent’s research, watched videos on mobile during the past three months.
With less monthly active users compared with WeChat, Weibo still ranks top in China for internet users to obtain news.
A post shared in Moments of a WeChat account, which has thousands of friends, could receive zero views. And, there is nothing wrong with that account that is active and works properly. Why?
Weibo net revenues increased by 24% YoY to $119.3 million in Q1 2016, most of which came from advertising and marketing revenue (up 25% YoY to $99.2 million) with total advertisers reaching 832,000.
Stephen Hawking published his first post on his verified Weibo account on the morning of 12 April 2016 recalling his deep friendship with China and hoping to share more about his life and work.