China social media advertising and marketing market reached 6.38 billion yuan, an increase of 17.7% QoQ.
Weibo (Sina Weibo) - China Microblogging News & Insights
Weibo, short for MicroBlog, is one of the top social networking website in China with 313 million monthly active users. Users can publish posts and follow other users, celebrities, businesses, and government agencies on Weibo. Read the full Weibo introduction guide here »
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Weibo’s Monthly active users (“MAUs”) grew 34% year over year to 297 million in September 2016, 89% of which were mobile users.
The monthly active users (“MAU”) of WeChat reached 818 million in September 2016 with an increase of 32.8% YoY according to QuestMobile. Its daily active users (“DAU”) exceeded 625 million.
Varieties of communities are built online and organized by companies, interest groups, or entrepreneurs in China. The most frequently used platforms of communications in the online communities are WeChat Group, QQ Group, and WeChat Official Account.
With a cumulated amount of US$22.8 billion in 2016, the US, China and Europe cover 86% of the global social media advertising market.
China internet celebrities, often called Wang Hong, refer to those who become famous on the internet. They may catch people’s eyes because of certain events or behaviors and earn followers and fans on social platforms.
Weibo’s monthly active users (“MAUs”) grew 33% year over year to 282 million in June 2016, 89% of which were mobile users according to Weibo Second Quarter 2016 Financial Results.
China mobile internet monthly active users (MAUs) grew by 1% as of 31 March 2016, according to the data from QuestMobile.
Momo has the largest ratio of male users, accounting for 61.8%, while the female users of Weibo are majority (50.5%).
Nearly 90% respondents, surveyed in a Tencent’s research, watched videos on mobile during the past three months.
With less monthly active users compared with WeChat, Weibo still ranks top in China for internet users to obtain news.
A post shared in Moments of a WeChat account, which has thousands of friends, could receive zero views. And, there is nothing wrong with that account that is active and works properly. Why?