Alibaba’s latest research shows that their e-tailers’ desired marketing were Taobao affiliate marketing (73%), SNS (50%), online ad placement (49%) and content marketing (33%) according to a questionnaire involving 38,000 respondents in 2015.
Weibo has been one of the indispensable mobile apps among China internet users with the popularity of smartphones. Weibo conducted a survey on smartphone development involving 100 million active smart device logging in Weibo in Q4 2014. More devices used logging in Weibo are China’s domestic brands. Among top 10 new smart device on Weibo […]
Weibo Q4 2014 net revenues increased 47% year over year to $105.2 million, 83.8% from advertising and marketing ($88 million) according to Weibo released financial results.
As of November 2014, total fans of China B2C e-commerce websites Weibo accounts exceeded 30 million, which provided a large number of consumers for China online shopping market. According to Weibo’s latest research, here is the profile of Weibo fans of China B2C e-commerce websites accounts in 2014.
In 2014, China internet users were active on Weibo, 82% Sina Weibo users bought online in Q3 2014, which made Weibo top among social apps in the world according to data of Global Web Index. The top 3 e-commerce campaigns on Weibo were Tmall’s “Let Hongbao Fly”, Jingdong’s “618 Party On”, Dangdang’s “Gan Zuo Gan […]
According to Weibo’s daily influence index, Tmall, OKHQB, and Dangdang performed best on Weibo among 1,613 active Weibo accounts in B2C e-commerce category in 2014. 92% of those active e-commerce Weibo accounts are vertical websites, the most of which is clothing and accessory category. Ranked by daily influence index by Weibo, OKHQB.com is an e-commerce website […]
Estimated by China Tourism Academy, China would accept 3.76 billion person trips in 2014 with total revenue of RMB3.3 trillion (US$0.53 trillion). With the overwhelming development of mobile internet as well as improvement of social media, scenic attraction social media accounts will have more influence. On Weibo, there are already large number of travelers interacting with […]
Total hongbao volume on Chinese New Year eve exceeded one billion on WeChat compared with 240 million on Alipay. The volume during the same period on Weiob was 101 million who started Hongbao campaign on 2 Feb 2015.
Following iQIYI announced an exclusive worldwide broadcast in 2015 CCTV Spring Festival Gala for Year of the Goat, Gong Yu, iQIYI founder and CEO, and Wang Gaofei, Weibo CEO, announced deep collaboration on this event on Weibo. Weibo users can comment and win Hongbao while watching Spring Festival Gala.
China social media is now used by more age groups, by fewer educated people and by people in smaller cities according to Kantar Group.
Recently, according to the news leaked on the internet, Weibo will integrate the original payment interface to launch “unified checkout counter”.
As of September 2014, there were 1,350 active China e-commerce enterprise accounts on Weibo. And the top categories are clothing & accessory, fashion life and food & beverage.
A report conducted by Beijing Normal University shows Wechat penetration rate in Beijing and Shenzhen accounted for 51.7%. Wechat, QQ and Weibo are three major social apps among Chinese with more male users. Wechat had higher total user reach over 40 years old group than QQ while for under 40 years old group Wechat’s reach […]
In August 2014, total users reach in China social media service on desktop were 470 million with an increase of 10.7% YoY and 0.8% QoQ. Social media service users accounted for 92.6% of total China Internet users in August 2014 according to data from iResearch.
Interbrand, a brand consultancy company, released its 2014 Best China Brands report last week. Tencent claims the #1 position with China Mobile dropping to #2.