The number of people in China using social networking and communication sites or apps rose modestly in the first half of 2017, with 84.3% of internet users using WeChat Moments and 65.8% using QZone.
Weibo (Sina Weibo) - Stats, Trends & Insights in China
What is Weibo (Sina Weibo)?
Weibo, short for MicroBlog and renamed after "Sina Weibo", is one of the top social networking platform in China with 462 million monthly active users. Users can publish posts and follow other users, celebrities, businesses, and government agencies on Weibo.
Both Weibo.com and its mobile apps provide three languages: simplified Chinese, traditional Chinese, and English. If you need Weibo English version, you can either select the language at the bottom of Weibo.com or go to settings of Weibo app.
China microblogging market used to have four players: Sina Weibo launched in 2009 by Sina, Tencent Weibo, Netease Weibo, and Sohu Weibo. None gained much popularity but Sina Weibo, which was later on rebranded as Weibo and listed on NASDAQ:WB in 2014.
Weibo Users. Weibo has regular users, verified individual users with an orange V icon, organizations and companies with a blue V icon, and paid VIP members with extra features.
Main Features. Besides following other users and publishing Weibo posts under 2,000 Chinese characters (limited to 140 initially), users can also perform live broadcasting, buy and sell products, start polls, play games, upload short videos, and make money via advertisements, paid posting, monetary rewards by other users, and paid subscriptions.
Weibo vs. WeChat. Weibo is often compared with WeChat. But, Weibo started as a microblogging platform like Twitter; and, WeChat started as an instant messenger app and expanded with the social networking feature under WeChat Moments.
By nature, the two are different. A WeChat user is connected with much more family members, friends, colleagues, and business associates than a Weibo user. Hence, it’s not surprising to see much higher engagements and more monthly active users on WeChat. However, Weibo is a more public platform and most published posts are visible to the public while WeChat posts on Moments are only visible to mutually connected users.
Recommended Posts on Weibo:
For the second quarter of 2017, Weibo reported net revenues of $253.4 million and 361 million monthly active users.
The proportion of lifestyle content sharing from mobile apps in China kept increasing in the twelve months ending in March 2017 while games and shopping categories shrank. WeChat is the top channel of mobile sharing in China. The number of sharing to WeChat friends (chats) exceeded that of WeChat Moments (social networking section on WeChat) […]
Kantar’s social media report has found that Chinese respondents are generally happy with changes brought by social media. People born in 1990s (post-90s) showed more caution against negative impacts of social media. WeChat continues its dominance, however, its growth has largely slowed down. Weibo is making a comeback, many new and old social media platforms […]
China social ads market totaled 6.73 billion yuan in the first quarter of 2017 with an increase of 46.4% YoY or -6.5% QoQ according to data from Analysis.
Tencent reported the first quarter total revenues of 49,552 million yuan (USD7,182 million) in 2017, an increase of 55% over Q1 2016. WeChat MAU further grew to 938 million while QQ and Qzone MAU saw a decrease in Q1 2017.
Weibo had a strong first quarter in 2007 with 67% YoY growth of revenues to $199.2 million; its monthly active users increased to 340 million.
Weibo is testing a Facebook Stories-alike feature called Weibo Stories to gain more shares in China’s short video market.
Weibo, short for MicroBlog, is one of the top social networking website in China with 313 million monthly active users. Users can publish posts and follow other users, celebrities, businesses, and government agencies on Weibo.
Weibo’s monthly active users (“MAUs”) grew 33% year over year to 313 million in December 2016, 90% of which were mobile users according to Weibo financial results.
Tencent has recently confirmed the ongoing testing of a paid subscription platform for WeChat Official Accounts, which will soon be launched.
China social media advertising and marketing market reached 6.38 billion yuan, an increase of 17.7% QoQ.
Weibo’s Monthly active users (“MAUs”) grew 34% year over year to 297 million in September 2016, 89% of which were mobile users.
The monthly active users (“MAU”) of WeChat reached 818 million in September 2016 with an increase of 32.8% YoY according to QuestMobile. Its daily active users (“DAU”) exceeded 625 million.
Varieties of communities are built online and organized by companies, interest groups, or entrepreneurs in China. The most frequently used platforms of communications in the online communities are WeChat Group, QQ Group, and WeChat Official Account.