With less monthly active users compared with WeChat, Weibo still ranks top in China for internet users to obtain news.
The top 3 purposes for using Weibo are getting trending news in time (72.4%), following interesting content (65.5%), and getting useful knowledge and help (59.7%).
62.8% users think the fast response to breaking news is the reason why they prefer using Weibo for obtaining news.
Following hot news/topics is the most frequent used feature of Weibo (73.9%).
26% users would search nearby information on Weibo; and, 21.7% would comment on movies/music/food/hotels on Weibo.
Near 60% respondents think Weibo ads have no influence on them.
87.3% users think the biggest influence that Weibo brings to the society is to make information spread faster, and about 60% users think Weibo can promote the development of public welfare programs.
The most followings on Weibo are friends in real life (69.2%), followed by classmates (64.6%) and colleagues (63.7%).
Close to 80% users follow enterprise official accounts for the purpose to get dynamic developments of enterprises. 68.5% users want to get promotion information through enterprise official accounts.
Most users use Weibo once to 3 times per week. 91.9% users use Weibo more than 2 to 3 times per month.
Most users use Weibo on their mobile phones.
Also read: Secrets of WeChat and Weibo Feed Stream