Weibo reported net revenues of US$149.0 million in Q4 2015 compared to US$105.2 million for the same period in 2014. Advertising and marketing revenues totaled US$129.5 million in Q4 2015 compared to US$88.0 million in Q4 2014 according to Weibo.
China social media users maintained a rapid growth across all age groups in 2015 according to Kantar. The most popular social media was WeChat, Qzone and Weibo.
China internet advertising market has entered a mature stage in 2015. Marketing on Weibo and WeChat has been one of the most effective methods to promote brands and companies in China in 2015.
Weibo was the most active social mobile app in China in 2015 with high user monthly coverage rate and long usage time according to TrustData. Monthly active users of Weibo was 222 million as of September 2015 according to Tencent and daily coverage rate of Weibo was 12.4% ranking first in mobile information apps.
Monthly active users of Weibo reached 227 million as of September 2015 with an increase of 33% YoY and daily active users reached 100 million with an increase of 30% YoY in Q3 2015 according to Weibo.
The number of professional Weibo vertical publishers (mostly individual authors), who are often called We-media owners, reached 2.3 million covering 47 sectors as of November 2015 in China. The number of top authors, each of whom received average monthly article views of more than 100,000, reached 253,000 as of 30 November 2015.
As one of the most influential social media platforms in China, Weibo has reached 222 million monthly active users as of September 2015 and trillions of data generated on the platform. Search is one of the most important feature to get useful content on Weibo.
Sina Weibo announced to launch video advertising in the first half of 2016 as it seeks new revenue sources to maintain robust growth. The new advertising will appear in the users’ Weibo news feed with geographic and demographic targeting options. Video ads would display less than 10 seconds and will automatically play under Wi-Fi environment.
Sina Weibo reported net revenues of US$124.7 million for the third quarter this year, compared to US$84.1 million for the same period last year. Advertising and marketing revenues for the third quarter of 2015 totaled US$105.9 million, compared to US$65.4 million for the same period last year.
Alitrip has cooperated with Sina to launch a tourism product Qingtingke during this year’s Double 11. This product provides resources and support to Weibo WeMedia owners and influencers in travel industry to enrich tourism product categories and improve destination tourism resources.
China users’ time spent on digital media has exceeded that on traditional media in 2015. Digital media is the largest media by ad revenue; online ad revenue will continue to grow, especially mobile ad revenues.
In 2014, Tencent’s mobile revenue reached 22.171 billion yuan (US$3.571 billion) with popularization of WeChat. Now WeChat and Weibo are the two most active mobile apps in China. WeChat is a relatively new app compared with Weibo, but it far surpassed weibo in the number of users and monthly usage.
The post-90 is a common term in China indicating people who are born in and after 1990; the total number is about 140 million, accounting for 11.7% of the total population. The post-90s would become the future backbone of China’s internet.
Weibo reported net revenues of US$107.8 million in Q2 2015, compared to US$77.3 million for the same period last year. Advertising and marketing revenues for the second quarter of 2015 totalled US$87.9 million, compared to US$59.6 million for the same period last year.
Weibo monthly active users were 198 million in March 2015, up 38% YoY according to Weibo’s financial results for Q1 2015.