[CHART] China Online Advertising Market Overview for Q1 2013

china online advertising market 2011Q1-2013Q1

According to the recent data released by iResearch, China online advertising market has almost reached 20 billion yuan, which indicates that the overall market has stepped into a new round of development. [Read more...]

The Number of Sohu News Apps Users Hit 100 Million

Sohu News Subscription

Sohu recently declared that Sohu News mobile apps users have reached a hundred million, being the first one in China. The number of media cooperating with Sohu client-side is over 550, with total subscription over 0.45 billion.

In the meantime, Sohu welcomes all forms of media such as radio and TV to co-build an “Any media-platform”. [Read more...]

China Mobile Web Browser Market Overview in 2012

Top China Mobile Browser by Total No. of Active Users in Q4 2012

According to a report of EnfoDesk, QQ browser, UC browser and Oupeng browser (excluding Opera) were the top three in the accumulative account market share of China’s third party browser, with 40.6%, 33.0% and 8.3% market share by total users by the end of the Q4.

And we can also see that UC browser, QQ browser and Oupeng browser (excluding Opera) are also the top three counting the total number of active account  with market share of  39.8%, 37.2% and 7.0% respectively in Q4. [Read more...]

China Online Ads Market: Review and Prospect

Benefiting from the rapid development of e-commerce, China online ads market reached 14.53 billion yuan (USD2.33 billion) in Q3 2012, which is building its historical high. [Read more...]

Search Engine Market Update in Q3 2012

China search engine market reached 7.78 billion yuan (USD 1.25 billion) in Q3 2012, with the QoQ growth of 13.5% and YoY growth of 44.1%. China’s search engine market growth is slowing down as the growth rate is lower than 50% for the very first time due to a few factors:

  • Affected by the macroeconomic situation, advertisers reduced their advertising budget
  • Fast-growing mobile search engine took some market share
  • The launch of Qihoo 360 search engine took some search volume market share while having not yet started to contribute revenue to search market

[Read more...]

China B2C Market Update in Q3 2012

The General Slowdown of Online Shopping Market

According to iResearch’s latest quarterly statistics of China online shopping market,total transactionss in Q3 2012 totaled 284.42 billion yuan (USD45.62 billion), with QoQ growth of 5.9% and YoY growth of 43.9%.

[Read more...]

China B2C E-commerce Market 2010-2016

In 2012, the number of China online shopping users reached 220 million, far exceeding 150 million in the U.S according to eMarketer. It is estimated that there will be 423.4 million internet users who make at least one purchase in 2016.

[Read more...]

Market Share Comparison of China Online Ads

China online ads market share

Based on the market share comparison in the chart above, we can easily see the fluctuation of three major ad forms, search engine ads, vertical search ads and brand graphical ads, respectively. [Read more...]

Top 20 Downloaded Android Social Apps in China

Top 20 Android Apps

Top 20 Downloaded Android Apps in China

Based on a research from EnfoDesk, the downloads of social apps in major Chinese Android market increased steadily in September. [Read more...]

China Internet Browser Market Share for Aug 2012

In Aug 2012, Internet Explorer still had over 50% market share though the market share of IE6 dropped to 20.83% from 21.37% in July.

China Online Travel Booking Market Share Update for Q2

China Online Travel Booking Market Share in Q2 2012

China Online Travel Booking Market Share in Q2 2012

Ctrip remained the leader in China’s online travel booking market in the second quarter with 41.8% market share by revenue according to Analysis International’s latest report.

iResearch’s Q1 data indicate the same amount of market share owned by Ctrip. eLong has shown strongest growth from 7.4% in Q1 to 13.2% in Q2.

Tencent Owns The Most Visited Online Travel Website

China Online Travel Websites Market Share

go.qq.com, part of Tencent, is the most visited online travel website in May 2012 according to Hitwise data; it’s not surprising considering the mass online community Tencent owns.

China Search Engine Market Share by Revenue Q1 2012

China Search Engine Market Share in Q1 2012

China Search Engine Market Share in Q1 2012

Analysis International, a China Internet research company, released search engine market data for the first quarter in 2012. Total revenue in Q1 has grown by 70.4% (YoY) to 5.53 billion yuan (USD$877 million) though it’s dropped by 4.7% compared to the previous quarter. [Read more...]

CHART: China Mobile Browser Market Share in Q1 2012

China Mobile Browser Market Share

China Mobile Browser Market Share in Q1 2012

Tencent’s QQ mobile browser and UC browser are leading in China’s mobile browser race while Baidu is far behind, according to Analysis International data.

Market Share of Top Social Shopping Sites in China

China Social Shopping Websites Market Share

China Social Shopping Websites Market Share

According to Hitwise data released last month, Mogujie and Meilishuo are leading players in China’s social shopping websites. Downstream visits go to Taobao (over 17%) and Taobao Mobile (3.1%), followed by Baidu (2.12%) and Tmall (2.05%).

Market Share of China Microblogging Websites in Q1 2011

China Microblogging Websites Market Share

China Microblogging Websites Market Share

RedTech Advisors, a Shanghai-based advisory firm, estimates that Sina Weibo has 57% of China’s microblog users and 87% of its microblog activity.

WSJ published a related blog post, which I recommend you read it especially the comparison analysis of Sina Weibo and Tencent Weibo.

Tencent’s challenge lies largely in Sina’s users, generally a cosmopolitan set of social “influencers” from which Sina can expand outward and downward, compared with Tencent’s younger users in China’s lower-tier cities, from which it is harder to move up, analysts say.