market share

Market Share of China Microblogging Websites in Q1 2011

RedTech Advisors, a Shanghai-based advisory firm, estimates that Sina Weibo has 57% of China’s microblog users and 87% of its microblog activity. WSJ published a related blog post, which I recommend you read it especially the comparison analysis of Sina Weibo and Tencent Weibo. Tencent’s challenge lies largely in Sina’s users, generally a cosmopolitan set [...]

Online Advertising Market Share of Top 4 China Web Portals

Tencent‘s online advertising market share in Q3 this year has increased by 5% to 25% since Q3 2008, catching up with Sohu (30%). Sina is still the leading web portal in online advertising with a market share of 38%, dropped by 5% compared with Q3, 2008. NetEase‘s market share has also dropped slightly from 9% [...]