Social media has become part of Chinese netizens’ everyday life from instant messaging to Weibo and social networking. [Read more...]
According to iResearch, China mobile shopping has been developing at a rapid speed since the first quarter of 2011. Moreover, the first quarter in 2012 had reached the peak during last two years. Insiders analyze that the fast development of mobile shopping is due to the fast adoption of smartphones in China. [Read more...]
The number of China mobile netizen in 2008 was only a little over 73 million, taking up only 28.9% of the total netizens in China. However, it has grown at a surprising speed, reaching 419.64 million in December, 2012; that is over three quarters of the total China Internet users. It’s estimated that it will soon reach 450 million. [Read more...]
Sun Peilin, an analyst in EnfoDesk recently pointed out that the market size of Chinese mobile internet reached 158.8 billion yuan by the end of 2012, with 750 billion users. [Read more...]
According to The State of Mobile Benchmark report released by Adobe in April, almost half of China mobile internet visits are from Android devices, compared to slightly over one third from iOS devices.
Starcom MediaVest Group’s recently conducted a study of users ages 13 to 45 in China and found that internet users aged 19 to 30 spent almost twice as much time online as watching TV. [Read more...]
Synovate asked in a survey about the importance people attached to their mobile or cell phone. An incredible 70% of Chinese respondents said they ‘can’t live without it‘ and this figure was also high in Hong Kong (59%) and Taiwan (54%).
The same survey revealed that some people can’t live without newspaper or magazines. A third of all the people surveyed said they could not live without newspapers and 16% said they could not live without magazines.
Radio is considered less important in Taiwan (51% can easily live without it), China (40%) and Hong Kong (37%).
Taiwan (53%) and especially Hong Kong (38%) feel the number of TV ads is much less of a problem.
Attitudes to advertising levels on mobile / cell phones vary a lot by market with around half of respondents in Hong Kong and Taiwan saying there are too many and 44% agreeing in China.
More than half in China would be willing to accept more internet advertising if they received a discount on their internet package. 42% are willing to accept more ads on mobile phones for a cheaper bill.
Some of the biggest increases in online brand engagement behavior over the past year can be found across Asia, especially in China where 53% have searched for an ad online, 40% have shared links to ads and 35% have promoted a brand via social networking.
Baidu launched its mobile application client in public beta – “Zhangshang (or palm in English) Baidu” on Nov 25, 2009. It currently supports Symbian S60 V3/V5 and windows mobile 5/6.0/6.1 mobile OS.
Mobile applications include Baidu search, Baidu Post Bar (provides users with a query-based searchable community to exchange views and share knowledge and experiences), and Baidu Zhidao (or Baidu Knows; a query-based searchable community to share knowledge and experience).
Mobile search page includes many Baidu products (as shown in the first image above):
- Baidu Wiki
- Baidu Image search
- Baidu News
- Baidu Space
- Baidu dictionary
- Baidu stocks
- Baidu Train & Flights search
- 10 popular searches
I tested the mobile search function in Singapore; it was fast. But, it doesn’t suggest related keywords as you type.
The first result is highlighted which made me think it was an ad at first. Then, I tested a few more keywords; the first result is always highlighted. I don’t see any sponsored search results yet.
The mobile Baidu Post Bar allows users to share a photo instantly from their mobile phones. And, users can also ask a question at Baidu Knows by uploading a photo. Unlike the normal Internet ones, the mobile apps of the two applications require no verification code, which makes the posting process easier on mobile.
Baidu Mobile Chinese Input
Another mobile product Baidu released yesterday is mobile Chinese input application, which integrates with Baidu search function with popular searches. The Chinese input technology was acquired from Day Hand.
Do you know that 82.2% of China mobile Internet users are male? At least, it is true at the moment. It’s a cool thing for guys to surf Internet by mobile phones. Not many ladies have enjoyed mobile Internet yet.
Age. Overall China mobile phone Internet users are very young, with over 50.7% between age 18 and 24. 75.1% of China mobile Internet users are between the age of 18 and 30.
Education. Mobile Internet users are mainly distributed in high schools and below, together accounting for 61.3% of total mobile Internet users. Over 20% mobile Internet users own bachelor’s degree and above; mobile Internet seems to be attracting more highly educated users.
Geographics. Almost one quarter of China’s mobile Internet users (24.8%) are from Guangdong province.
- Guangdong: 24.8%
- Henan: 8.4%
- Shandong: 7.5%
- Hebei: 6.1%
- Jiangsu: 6.1%
- Sichuan: 5.4%
- Fujian: 5.2%
- Zhejiang: 4.3%
- Beijing: 4.2%
- Shanghai: 3.0%
Occupations. Students mobile Internet users are down 21.2% to 19.5% in 2009. 38.9% are white-collar workers, up 9.7% from 2008. Blue-collars are also up to 18.9% from 2008′s 13.9%.
Income. 51.7% of China mobile Internet users’ income is between RMB 1,000 and 3,000; 37.8% below RMB 1,000 (15.1% decrease compared to year 2008); 10.6% above RMB 3,000 (from 2008′s 4.8%). Don’t get misled by “income” because lower income does not necessarily mean “lower spend”. There is a high-spend group of people with very low or event little income, especially the youth born after 1990.
Data payment. Majority (90.2%) of mobile Internet users subscribe to mobile Internet at a monthly flat rate. And, only 9.8% pay by the amount of usage. 58.8% spend on average over 50 yuan on mobile data service.
61.4% spend below 20 yuan for mobile data usage every month (down from 76.2% last year); and:
- 21-50 yuan: 26.2% (2008: 17.9%)
- 51-100 yuan: 10.3% (2008: 3.8%)
- Above 100 yuan: 2.1% (2008: 2.2%)
Apparently, mobile internet users are spending more on mobile data usage, which is likely the results of tensed competition from three telecoms.
According to three telecoms’ mid-year finance report this year, ARPU (Average revenue per user) of Chinese mobile users is 56.6 yuan. On average, mobile Internet users pay higher phone bills than normal mobile phone users.
Everyone wants a piece in capitalizing on China’s recent launch of high-speed 3G services. What’s NetEase going to fight with?
NetEase will focus on three areas: augmented reality, which allows users to conduct searches based on mobile phone photos; mobile language translators; and barcode scanning.
Google vice president for global mobile search, Vic Gundotra, for the first time in Beijing demoed the Chinese voice search service for mobile that will be launched in a few weeks. The service will be initially made available for Nokia S60 platform.
Chinese version of Google mobile search adopts the cloud computing and supports Mandarin, English, and a combination of two mixed voice as input method.
Source: Sina (Chinese)