In June 2015, the total advertising spends of mobile phone brands totalled 54.14 million yuan (US$8.45 million). Among them, Meizu spent 10.21 million yuan on online advertising, ranking first; followed by Lenovo (US$0.71 million) and Samsung (US$0.65 million) according to iResearch data.
In June 2015, online portals, IT vertical websites and online video websites were the top three favored media among mobile phone advertisers. Web portals ad spends totalled 21.95 million yuan (US$3.43 million), accounting for 40.5% of the total online advertising spends; IT website 13.82 million yuan (US$2.16 million), taking up 25.5% of the total online advertising spends; online video websites 10.75 million yuan (US$1.68 million), 19.9% of the total. The three combined accounted for 85.9% of the total.
Also read: China Advertising Insights 2015