The number of mobile phone users reached 1.306 billion as of the end of December 2015 according to Ministry of Industry and Technology of China. The mobile phone user penetration rate reached 95.5 handsets among every 100 persons compared with 94.5 in 2014.
About 63% tourists sleep with mobile devices on the bed while traveling according to Expedia. 35% visitors believe they will be more dependent on mobile phones during travel than at home; and, 28% will battery charging carry about devices or spare batteries.
China male consumers spent more on large purchases than female. 51% paid for over half of their online purchase on mobile end; and, mobile payment for virtual goods consumption increased by 6 percentage points higher in 2015 compared with the previous year according to China UnionPay.
China’s mobile internet users reached 901 million as of September of 2015 according to China’s Ministry of Industry and Information Technology. The mobile e-mail users in China have reached 250 million based on the latest report of WPS.
China’s third-tier and fourth-tier cities account for 58% of the country’s smartphone market. China’s first-tier cities only account for 13% and second-tier cities 28%, which is out of expectation.
The number of China mobile search engine users reached 590 million in Q3 2015 and the ratio of lower educated users have increased.
In H1 2015, the number of China mobile internet users reached 860 million, with 120 million increases compared with Q1 2015, which showed s high penetration rate of mobile music users according to data from TalkingData.
In June 2015, the total advertising spends of mobile phone brands totalled 54.14 million yuan (US$8.45 million). Among them, Meizu spent 10.21 million yuan on online advertising, ranking first; followed by Lenovo (US$0.71 million) and Samsung (US$0.65 million) according to iResearch data.
In 2015, China mobile social networking users will reach 335.9 million with an increase of 20.7%, estimated by eMarketer. Besides, the number will continue grow and by 2019, users will exceed 480.4 million, representing 34.8% of total population.
On 20 April 2015, China Press and Publication Academy released the report of the 12th national reading survey which included reading on WeChat for the first time. The report showed that on average a Chinese adult reads on WeChat twice a day for over 40 minutes.
Average daily leisure time in China is 2.55 hours, which is more than three years ago (2.16 hours) according to CCTV’s latest research on China economic life. One third of Chinese leisure time is spent on the internet, especially on mobile phones in China. The research also shows that high-income group are those who have […]
Huawei and Xiaomi are now well-known mobile phone brands in China. Huawei has a history of over 10 years while Xiaomi has been on the market for 5 years. In 2014, their revenue had both over USD$11 billion.
The growth of 4G users in China outpaced 3G users in 2014 with 97.284 million new subscribers comparing to 83.644 million 3G new subscribers according to Ministry of Industry and Information Technology of China.
eMarketer estimates that over half of China mobile phone users will use smartphones in 2015. Low cost of mobile device, rapid growth of mobile internet as well as revenue increase stimulate development of China smartphone market.
In China mobile phone B2C market, Jingdong, Tmall, Suning, Yihaodian and Dangdang accounted for over 90% of market share by sales volume in Q3 2014. Sales volume of Jingdong and Tmall combined accounted for over 80% market share; and Jingdong accounted for 53%.