China is the world’s largest outbound tourism market and consumption market. Basing on the report initiated by China and surveyed by the World Urban Tourism Federation (WTCF), a total of 109 million Chinese person-trips visited foreign countries in 2014, among which the ratio of women was higher than men by 17 percentage points. The post-80s favored overseas tourism most, accounting for nearly 45%.
China is the world’s largest outbound tourism market and consumption market. In 2014, the number of Chinese outbound tourists reached 109 million person-trips, a YoY increase of 11% accounting for 9.58% of the total international tourists. Total Chinese outbound tourism consumption reached US$165 billion, an increase of 28% accounting for 11% of the total international tourism revenues.
Women tourists accounted for 58.5% of all Chinese outbound tourists, higher than men. The largest age group was the post-80s whose ratio was as high as 44.89%; the post-70s ranked second, accounting for 25.72%; and followed by the post-90s (11.39%), post-60s (9.97%) and post-50s (8.04%).
The post-80s and post-70s became the main groups of Chinese outbound tourists, accounting for more than 70%, which is mainly due to their higher education background and the majority got married traveling with minor children and elder parents.
Over the past year, Chinese short-distance tourists were mainly the post-80s and post-90s, accounting for more than 60% of the total; most of them were single or married with no children or children under the age of 10; their average household monthly income was 18,233 yuan (US$2,858.82) and the individual average income is 9,531 yuan (US$1,495.22), lower than the overall level.
Their favorite short-distance tour destinations are all located in East Asia and Southeast Asia, including five cities in Japan, Tokyo, Osaka, Nagoya, Kobe, and Nara; three cities in South Korea, Seoul, Jeju, Inchon; and followed by Bangkok and Singapore.
Improving visa policies, including lowering the threshold, simplifying procedures and shortening the processing time, are expected by most Chinese outbound tourists. And, shopping has beocme a routine for overseas tourists.