Female consumers aged between 30 and 39 years old in metropolis cities such as Beijing and Shanghai are the driving force of China’s cross-border online shopping market this year according to a survey conducted by the Voice of China.
Consumers aged from 30 to 39 years old account for 50.7% of the total number of buyers and the group of female buyers account for 82.6% in metropolis cities like Beijing and Shanghai.
35% of China’s online shopping consumers bought cross-border products online in 2015; and, 73% considered the price as the main reason for cross-border shopping according to PayPal and Ipsos.
Retail sales via mobile devices in China are expected to increase by 85.1% annually to reach US$333.99 billion in 2015 according to eMarketer. Cross-border online shopping market on mobile end has exceeded PC this year. Peak shopping period is from 5pm to 6pm and 10pm to 11pm. Most shoppers purchase once or twice each month and spend between 500 yuan (US$78.23) and 1,000 yuan (US$156.46).
Pursuant to lower price, varieties of products, near in location and influenced by media and marketing, Chinese cross-border online shoppers are likely to buy cosmetics from South Korea, followed by mother care products, clothes, magazines as well as foods. However, the existing long delivery time may discourage consumers shopping desires.