China’s online accommodation booking market reached 24.983 billion yuan (US$3.89 billion) representing a QoQ growth of 27.98% and YoY growth of 82.16% in the third quarter of 2015 according to Analysys.
China’s online travel market reached 122.23 billion yuan (US$19.07 billion) with an increase of 18.0% QoQ and 45.9% YoY in the third quarter of 2015 according to iResearch. The OTA market in China reached 5.96 billion yuan (US$0.93 billion) in Q3 2015 with an increase of 48.8% compared to the same period last year, led by Ctrip and eLong.
The online accommodation market maintained a rapid growth in the third quarter of 2015 under the constant promotions of China’s online accommodation and online travel agencies. Overall transactions of online travel market totaled US$19.07 billion in the third quarter and the OTA market in China gained US$0.93 billion.
Ctrip reached revenues of 10.762 billion yuan (US$1.68 billion) with 43.08% market share. Transaction values of Qunar were 5.63 billion yuan (US$0.88 billion) accounting for 22.54% online accommodation booking market. Ctrip, Qunar, eLong and Alitrip combined account for almost 85% total market share, 4.14 percentage points higher compared to the previous quarter.
Continue reading on China online travel booking users in Q3 2015 here.
China’s online accommodation booking companies have attempted in exploring more effective cooperation modes and integration methods between the online and offline. By an increasing number of China’s tourists and promotion of industrial chains, the online accommodation booking market in China will continue to grow in the future.