Apple’s iOS growth in urban China reached the slowest since late 2014 according to the latest smartphone sales data from Kantar Worldpanel ComTech for the three months ending January 2016. However, Apple still remained the most popular brand, capturing 25% of smartphone sales.
Huawei continued its momentum and is closing the gap with its nearest competitor, Apple, capturing 24.3% of sales. Xiaomi, which announced its Mi-5 at the recent Mobile World Congress, maintained a distant third, as it dropped 10.2 percentage points over the same period in 2015.
China mobile internet market is expected to exceed 4,672 billion yuan (US$717 billion) in 2016 with 830 million users, an increase by 51.7% and 5% respectively according to Analysis.