Apple and Xiaomi are found most relevant to the lives of China’s Gen-Y and Gen-Z consumers according to RTG Consulting Group.
RTG surveyed 4,000 of China’s Gen-Y and Gen-Z consumers, listing which brands they find most relevant to their lives. Topping the list are well-known brands Apple and Xiaomi, followed by WeChat and Adidas.
Xiaomi tops the list of “most relevant brand” among Gen-Z, while Apple is the favorite among Gen-Y consumers. Fashion brands are more relevant in Gen-Z’s eyes, while the technology category plays a stronger role among China’s Gen-Y.
Other top rankings from the RTG report: