You are here: / China online advertising market overview 2011-2019e
China online advertising market is expected to grow by 28% to 354.6 billion yuan (US$51.5 bn) in 2017 and reach 543.3 billion yuan (US$78.9 bn) in 2019 according to iResearch. Check out the breakdown, in-stream ads, search ads, online video, and social ads trend.
The proportion of e-commerce ads will continue growing and reach 29% in 2018 and 2019 while search will continue decrease from 27.5% to 20.9% in 2019.
In-stream online ads market in China will see fast growth from 26.7...
Log in or subscribe here to read the full content.