China online advertising market is expected to grow by 28% to 354.6 billion yuan (US$51.5 bn) in 2017 and reach 543.3 billion yuan (US$78.9 bn) in 2019 according to iResearch. Check out the breakdown, in-stream ads, search ads, online video, and social ads trend.
The proportion of e-commerce ads will continue growing and reach 29% in 2018 and 2019 while search will continue decrease from 27.5% to 20.9% in 2019.
In-stream online ads market in China will see fast growth from 26.7 billion yuan (US$3.88 bn) in 2016 to 106.7 billion yuan (US$15.5 bn) in 2019.
Baidu has 78% market share by total revenues in China’s search engine market in 2016. This market will grow from 76.1 billion yuan (US$11.05 bn) to 113.4 billion yuan (US$16.47 bn) in 2019.
China’s online video market will continue its fast growth in 2017 (85.6 bn yuan) till 2019 (146.2 bn yuan). The proportion of advertising contribution to the overall market will continue to drop to 45.1% in 2019.
Mobile video advertising market, led by iQiyi, Tencent Video, Youku, and Letv, will continue its growth and reach 58.7 billion yuan (US$8.53 bn) in 2019.
China social ads market will see fast growth this year to reach 35.8 billion yuan (US$5.2 bn) and grow to 70.1 billion yuan (US$10.18 bn) in 2019.