This report takes a detailed look at the trend that more and more Chinese consumers pay for quality content online; and, it also shares some insights on the most popular platforms of paid digital content.
Content generation start-ups in the United States generally focus on monetizing their viewers or followers through advertising, a la Youtube. In China, however, many such companies are able to directly charge their users for access to content on a pay-per-view or pay-to-subscribe model.
Chinese consumers are much more open to paying for content than American consumers, which has paved the way to the rise of a new content generation and sharing model: the “knowledge payment” platform.
Knowledge payment platforms aim to bring together experts or informed citizens and members of...
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