Uniqlo has been a sales leader on Tmall during Singles’ Day (Nov. 11th, or Double 11, major Chinese e-commerce event comparable to Cyber Monday in the US). This year’s 11.11 marks the 9th one held by Taobao and Tmall, and the 8th in which Uniqlo has participated; this year Uniqlo launched its 11.11 promotions in-store on November 10th.
Uniqlo's "new retail" strategy
On the morning of the 10th, Uniqlo’s Shanghai flagship store was packed… which is completely ordinary, because their Double 1...
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