The epidemic stopped the offline stores from opening for business. To keep the service to consumers uninterrupted, many offline shopping guides transformed themselves to webcasters and brought excess growth of traffic and turnover to brands. Here are nine brands that took the lead in showing their achievements according to WeChat.
This is the first part of a three-part series on e-commerce companies’ exploration and collaboration with the manufacturing industry. You can download the full eBook here. E-commerce factory is the collaboration of the manufacturing industry and the internet. Under the circumstances of retail sector being depressed while the traffic of e-commerce reaching the peak, the […]
Taobao 618 Livestream 618, usually from mid-May to 18 June, is China’s largest mid-year shopping festival. This year’s Tmall 618, there were hundreds of domestic and foreign brands whose sales exceeded last year’s Double 11, with the highest growth rate exceeding 40 times. Taobao/Tmall 618 Performance With over 200,000 brands taking part. Innovative marketing campaigns […]
It’s never easy for foreign brands to successfully adjust itself to the Chinese market. Another British fashion brand Topshop announced to close its Tmall flagship store soon on 1 November 2018. There will be a clearance sale for the stock on its partner Shangpin.com, no refund or returns without quality problems. It’s meant to miss […]
Uniqlo has been a sales leader on Tmall during Singles’ Day (Nov. 11th, or Double 11, major Chinese e-commerce event comparable to Cyber Monday in the US). This year’s 11.11 marks the 9th one held by Taobao and Tmall, and the 8th in which Uniqlo has participated; this year Uniqlo launched its 11.11 promotions in-store […]
In the ninth year of the world’s largest 24-hour shopping event, this year’s Tmall Double 11 2017 will showcase:
China’s B2C apparel market reached 307.74 billion yuan (US$46.37 bn) in Q2 2017 with an increase of 47.3%.
Alibaba Group reported total revenue of RMB50,184 million (US$7,403 million) for Q2 2017, an increase of 56% year-over-year. Tmall recorded 49% year-over-year growth for physical goods GMV.
China’s online retailing market will grow to $1.7 trillion by 2020 compared with $750 billion last year, according to a new report from Goldman Sachs.
The total transactions of China cross-border e-commerce market reached 6.3 trillion yuan (US$920 billion) in 2016, including retail and B2B according to a Chinese research company iiMedia. And, it’s expected to reach 8.8 trillion yuan (US$1.28 trillion) in 2018.
Apparel is the most popular product category for China online shoppers according to McKinsey. And, the most frequent online purchases are packaged and fresh food.
Sora Aoi launched her own product “Spakeys G-Self silk bra” on Weibo with a limited number of 528 sets, each highly-priced at RMB 1,288. This product was launched for a limited time of 5 hours and 28 minutes and all were sold out.