With “Black Friday” falling just two weeks after this year’s 11.11 promotions, it was probably inevitable that consumer fatigue and diminished enthusiasm (not to mention diminished wallets) would sap the strength of the latter.
Though cross-border e-commerce platforms introduced various discounts and promotions in the week leading up to Black Friday, most of them failed to match the ability of the 11.11 promotions to encourage spending, and volume behind growth in 11.11’s turnover. E-commerce insiders had long expected that Black Friday would wilt somewhat under the impact of a larger 11.11.
Without the impact of an inflated Black Friday, the real long-term trends for cross-border e-commerce are more evident. With recent reforms, competition has intensified, but for any player t...
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