China retail giant Suning held its annual spring conference this month; as the largest O2O retail enterprise in China, this meeting does not just announce Suning’s strategy and development goals for 2018, but also serves as a bellwether for the whole retail industry in China.
Looking back at Alibaba and Suning’s 2017, it is possible to predict some trends for Chinese retail in 2018:
Shifts from traffic-centric to consumer-centric
Deepening penetration of mobile internet and the introduc...
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