The top smartphone brands in China are Apple, Huawei, Xiaomi, Samsung and OPPO according to Tencent’s Penguin Intelligence research. The top internet/technology brands are Tencent, Alibaba, Baidu, and Jingdong (JD.com).
Tencent’s research also revealed the top high-end automobile brands, led by Benz, BMW, and Audi.
Chinese brands are mostly purchased among 86.1% consumers, followed by American brands (28.6%) and Japanese brands (19.6%). German brands are the most popular with 41.2% having the purchase intention although the actual purchase ratio is only 15.5%.
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