Tmall Global plans to open six new procurement centers across the world to help overseas vendors capture Chinese consumers’ booming appetite for newer and better imported goods according to Alizila. The centers will be established in Japan, South Korea, and Hong Kong, as well as in the regions of North America, Europe and Oceania.
China’s e-commerce cross-border trade to more than double to RMB 620 billion ($98 billion) in gross merchandise volume by 2019 according to Boston Consulting Group research, from RMB 305.5 billion in 2016.
Tmall Global, which already offers more than 18,000 brands from 74 countries and regions, is committed to attract even more brands and vendors across the world to sell their goods into China in the coming year, said Tmall Global General Manager Alvin Liu.
The top cross-border e-commerce platforms in China include Tmall Global, JD Worldwide, Amazon, Netease Kaola, and etc.
This report is mainly based on Amazon’s own data regarding the volume of overseas sales and consumer behavioral surveys. One highlight is the fact that the number of overseas brands purchased through its cross-border platform has, in the last half year, increased from 80,000 to 210,000. Find out more here.