The emerging e-commerce has a great impact on the traditional retail industry, which has slowed down its developing pace and started to arrange offline sales since 2017. Seamless integration of online and offline shopping has become a trend, more and more retailers think consumer experience and efficiency important. However, they need to know more about consumers in order to let consumers remember them.
When it comes to the factors affecting Chinese consumers go for offline shopping, besides close to home and convenient transportation, reasonable price, various product categories, reliable products quality, fresh products, and promotions are also important considerations.
Membership system help to know more about consumers
Supplementary purchase, periodical purchase, and walk ...
Already subscribed? Sign in.
Don't Miss Out.
Invest with as little as one bottle of water per week.
Join other top analysts and business executives and navigate the unique market with China Internet Watch.
Cancel at any time