Millennial foodies in China are all familiar with “Cat’s Kitchen” (日食记). It is a popular food vlog that now has over 35 million subscribers with an average of 20 million views per episode. It first became popular following its hit video “Christmas Gingerbread Man” 5 years ago. Thanks to a rich storyline that focuses on […]
bricks and mortar
In the first half of 2019, the total retail sales of consumer goods reached 19,521.0 billion yuan (US$2,842.3 bn), up by 8.4% year on year, or 0.1 percentage point faster than that of the first quarter according to National Bureau of Statistics of China.
China’s market for fast-moving consumer goods (FMCG) for at-home consumption remained robust in 2018, despite general concerns about a slowdown. Total spending on FMCG rose 5.2%, a slight increase over last year’s 4.7% gain. Overall, the two-speed growth scenario Kantar identified in 2016 has continued to evolve, with home care and personal care categories growing […]
WeChat is testing a new traffic entrance, using payment pages to drive fans from their offline stores according to eBrun News.
After Haidilao’s tomato beef soup, CoCo’s sugar-free milk tea and Answer Tea’s fortune-telling tea, TikTok, the best-seller maker, helped another food product gain enormous Internet popularity – the “TikTok” half-baked cake bubble milk tea. This milk tea was designed by TikTok and Happy Lemon together. Oreo, half-baked cheese and chocolate crumbs are blended in the […]
Founded in 2018, Shihuituan is a gourmet community e-commerce service platform. It focuses on fruits and vegetables as well as household items targeting the community as the entry point.
Last November, Tianhong’s Junshang 3019sp@ce supermarket officially upgraded to a WeChat payment smart retail store. The number of cashiers reduced from 15-20 to only two on that day, most of which were replaced by self-checkout machines.
Total retail sales of consumer goods in China increased to US$1,457 billion in Q1 2019 and roughly 85.3% came from urban areas. Online retail sales of goods and services totaled US$333.45bn, representing 22.9% of the total.
Tmall Innovation Center is able to design and incubate products more precisely and efficiently based on data from 600 million consumers. It has successfully incubated over 300 new products covering more than 600 premium brands and also shortens the R&D cycle to 6 months. China’s internet giants are moving actively to offline. Alibaba, Tencent, and […]
The total retail sales in China is projected to exceed US$5.6trn in 2019, eclipsing that of the U.S. by around US$1,00 billion. The growth rate might fall from 8.5% in 2018 to 7.5%. Over 35% or US$2 trillion of that will come from online retail, as compared with 11% in the U.S., according to the […]
The roughly 3-year-old NetEast Yanxuan co-branded with Watsons to form a sub-brand as a brick-and-mortar retail store featured with life aesthetics. It launched in Pazhou Poly Plaza, Guangzhou on January 19, 2019. Yanxuan, one of NetEase’s e-commerce platform, focuses on select daily living products since 2016. It’s the first on the original design manufacturer (ODM) model. […]
In the whole year of 2018, the total retail sales of consumer goods amounted to 38,098.7 billion yuan (US$5,620.13 billion), up by 9.0% year-on-year (nominal growth rate), according to the National Bureau of Statistics of China. Of the total. The retail sales of consumer goods of units above-designated size reached 14,531.1 billion yuan (US$2,143.55 billion), with […]
The emerging e-commerce has a great impact on the traditional retail industry, which has slowed down its developing pace and started to arrange offline sales since 2017. Seamless integration of online and offline shopping has become a trend, more and more retailers think consumer experience and efficiency important. However, they need to know more about consumers in […]