Google received a strong revenue growth of over 60% in China last year to US$3 billion. It led Google to expand its advertising sales team there, according to the report from The Information.
ByteDance who spent over US$300 million on overseas adverting to promote Tik Tok was reported to be one of Google’s biggest advertisements buyers. Alibaba was one of them who also spent a lot for Alipay and cloud computing business.
Google also tries to attract small-sized enterprises besides the big ones. Its advertising team working to serve small-sized customers increased by two-fold to around 200 persons in the past year.
Currently, Google has over 20 advertising centers in China where advertisers are able to see how their ads perform in the search, e-mail, and other platforms of Google. Be it a technology giant or small companies, considering the sluggish user growth, they make the same choice to seek new revenue sources from the global market. Thus, some global advertising platforms such as Google, Facebook, and Amazon have become their best choice to promote products and services overseas.
Facebook generated US$26.49 billion in ads sales from the US and Canada market. By comparison, revenue derived from advertising sales in China was between US$5 billion and US$7 billion.
The large advertising expenses got paid as Tik Tok taking the first spot of the top 20 most downloaded video/live streaming apps list in January 2019 with nearly 75 million downloads from App Store and Google Play overseas. The figure roughly summed that of the players ranked from the second to the eighth position, according to the data from Sensor Tower.